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§ Private Profile · San Francisco, CA, USA
Wealth management firm combining technology with expert human advisors for high-net-worth individuals, families, and institutions.
Farther is a technology-centric wealth management firm and Registered Investment Advisor based in New York and San Francisco that provides a full-stack platform combining proprietary software with human advisory services. The firm serves high-net-worth individuals, families, entrepreneurs, and institutions, managing over $5 billion in total assets under management for a base of approximately 5,000 clients. Its operational business model supports a growing network of more than 100 independent wealth advisors who utilize the centralized technology infrastructure to efficiently scale their individual financial practices. Following a $72 million Series C funding round in late 2024, the company quadrupled its previous valuation to reach $542 million with financial backing from prominent lead investors including CapitalG, Lightspeed Venture Partners, and Viewpoint Ventures. Farther was officially founded in 2019 by co-founders Taylor Matthews and Brad Genser.
Farther has raised $123.0M across 4 funding rounds.
Farther has raised $123.0M in total across 4 funding rounds.
Farther is a technology-first, full-stack wealth management platform founded in 2019, based in New York and San Francisco. It provides financial advisors with a proprietary, integrated platform that combines expert human advice with advanced technology to streamline investment, cash management, and financial planning services. Farther serves independent financial advisors and their clients by offering a modernized, efficient, and scalable approach to wealth management, enabling advisors to grow their businesses faster and deliver personalized, tax-optimized portfolios. The platform supports over $13 billion in assets under management (AUM) and has rapidly expanded its advisor network and client base through technology innovation and strategic acquisitions[1][2][3][4].
Farther was founded in 2019 by Taylor Matthews (CEO) and Brad Genser (CTO). Matthews brought experience from fintech retirement advisory firm ForUsAll and social enterprise Essmart, while Genser, a military veteran, previously led data platform development at Goldman Sachs' private wealth division. They identified a gap in the wealth management industry where traditional wirehouses and independent advisors lacked modern, technology-centric operating models. Farther was created to rethink wealth management from the ground up by building a full-stack platform that integrates technology and advisory services seamlessly. Early traction came from rapid advisor adoption and AUM growth, supported by significant funding rounds and acquisitions of firms like Signalpoint Asset Management and WealthFactor[1][2][6].
Farther rides the trend of digital transformation in wealth management, addressing the market demand for scalable, technology-driven advisory services. The timing is critical as clients increasingly expect integrated digital experiences and personalized advice. Market forces such as rising advisor independence, demand for cost efficiency, and the proliferation of data-driven investment strategies favor Farther’s model. By combining technology with expert human advice, Farther is influencing the broader ecosystem by setting new standards for advisor empowerment, client engagement, and operational efficiency in wealth management[1][3][4].
Farther is positioned to continue its rapid growth trajectory by expanding its platform capabilities, integrating artificial intelligence, and pursuing strategic acquisitions to broaden its advisor base and AUM. Trends shaping its journey include increased adoption of AI in financial planning, growing client demand for personalized and transparent wealth management, and the shift toward independent advisory models. Farther’s influence is likely to deepen as it redefines wealth management by blending technology and human expertise, potentially becoming a dominant player in the evolving wealth tech landscape[2][3].
This evolution ties back to Farther’s founding vision of creating a smarter, more scalable wealth management firm that empowers advisors and delivers superior client outcomes through technology innovation and community-driven growth.
Farther has raised $123.0M across 4 funding rounds. Most recently, it raised $72.0M Series C in October 2024.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Oct 1, 2024 | $72M Series C | CapitalG, Viewpoint Ventures | Bessemer Venture Partners, Lightspeed Venture Partners, Point72 Ventures, Viewpoint | Announced |
| Oct 2, 2023 | $31M Series B | Lightspeed Venture Partners | — | Announced |
| Apr 1, 2022 | $15M Series A | — | Bessemer Venture Partners, Point72 Ventures | Announced |
| May 1, 2021 | $5M Seed | — | Engineering Capital, Insight Partners, Operator Stack, Softbank Group | Announced |
Farther has raised $123.0M in total across 4 funding rounds.
Farther's investors include CapitalG, Viewpoint Ventures, Bessemer Venture Partners, Lightspeed Venture Partners, Point72 Ventures, Viewpoint, Engineering Capital, Insight Partners, Operator Stack, Softbank Group.