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§ Private Profile · Noida, Uttar Pradesh, India
D2C brand sourcing, processing, and selling high-quality dry fruits and nuts for consumers, with full backward integration and traceability.
Farmley is an India-based consumer goods organization that sources, processes, and distributes premium dry fruits, nuts, and healthy snacking products directly to retail consumers. The enterprise operates a fully backward-integrated supply chain infrastructure that encompasses direct farming linkages and five dedicated processing units to manage product traceability and quality control. Originally operating as a bootstrapped business-to-business wholesale supplier under the name Technifi, the company launched its direct-to-consumer retail brand in 2020 to capitalize on organized market shifts. Following a period where revenues scaled tenfold over an eighteen-month span, the company secured institutional funding from lead investor DSG Consumer Partners to expand its market presence. Through this expansion, the enterprise has grown into a brand generating over 500 crore rupees in revenue. Farmley was founded in 2017 by Indian Institute of Technology alumni Akash Sharma and Abhishek Agarwal.
Farmley has raised $57.0M across 4 funding rounds.
Farmley has raised $57.0M in total across 4 funding rounds.
Farmley has raised $57.0M across 4 funding rounds. Most recently, it raised $42.0M Series C in May 2025.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| May 1, 2025 | $42M Series C | Anjana Sasidharan | DSG Consumer Partners, Fireside Ventures, Kunal Shah | Announced |
| Dec 1, 2023 | $7M Series B | BC Jindal Group | Alkemi Growth Capital, DSG Consumer Partners, Merak Ventures, Picus Capital, Omnivore | Announced |
| Aug 1, 2022 | $6M Series A | Alkemi Growth Capital, DSG Consumer Partners | Insitor Partners, Omnivore | Announced |
| Jan 14, 2020 | $2M Seed | Abhijit Nath, Jinesh Shah | Harshil Mathur, Shashank Kumar | Announced |
Farmley is an Indian FMCG startup specializing in premium dry fruits, nuts, seeds, and innovative healthy snacks like flavored makhana and date bites, sold primarily through direct-to-consumer (D2C) e-commerce channels.[1][2][3][5] It serves health-conscious consumers seeking adulteration-free, tasty alternatives to traditional snacks, solving supply chain inefficiencies in post-harvest processing and product quality.[1][2] Founded in 2017 in Delhi (with operations in Noida), Farmley pivoted from B2B wholesale to a INR 350 Cr-valued D2C brand by 2021, building five specialized processing units near sourcing zones for consistent quality and rapid innovation.[2][3]
The company emphasizes wholesome snacking with flavors like Roasted Peri Peri Makhanas and Thai Chili Cashews, backed by in-house production, meticulous sourcing, and endorsements from figures like Rahul Dravid.[3] Its growth stems from data-driven inventory management—prioritizing 15 top-selling products—and strong e-commerce distribution, with plans for retail expansion.[2]
Farmley was founded in 2017 by entrepreneurs addressing broken post-harvest processing in India's dry fruits and nuts market, starting as a B2B venture under Connedit Business Solutions Private Limited in Delhi/Noida.[1][2][5] The idea emerged from recognizing that quality control required owning processing near cultivation areas or import hubs; over initial years, they established five such units for almonds, cashews, and more, adding value-added services for wholesale clients.[2]
A pivotal pivot came in early 2021, fully shifting to D2C retail to build its own branded customer base, disrupting legacy players with consumer-facing innovation while leveraging existing supply infrastructure.[2] Early traction built on fixing supply chain gaps, evolving into a dynamic product team creating flavored, innovative formats that blend health and taste.[3]
Farmley rides the booming D2C healthy snacking trend in India, fueled by rising wellness awareness post-pandemic and e-commerce penetration in FMCG.[2][3] Timing aligns with consumers demanding transparent, innovative alternatives to adulterated traditional dry fruits, amplified by digital platforms for direct reach.[1][2] Market forces like urban health shifts and supply chain digitization favor its model, positioning it against competitors like Kharawala or Timla Foods through superior processing and branding.[1]
It influences the ecosystem by demonstrating B2B-to-D2C pivots in agritech-adjacent FMCG, inspiring supply chain tech adoption (e.g., data-driven stocking) and elevating healthy snacks via endorsements and innovation, contributing to India's $10B+ nuts/dry fruits market growth.[2]
Farmley is primed for retail expansion beyond e-commerce, scaling its INR 350 Cr trajectory with new flavors and potential international sourcing.[2] Trends like personalized nutrition, sustainability in agri-FMCG, and quick-commerce integration will shape its path, amplifying influence in India's snacking revolution.[3] As it evolves from supply fixer to category leader, expect deeper ecosystem impact through private labels or acquisitions—reinforcing its role as the go-to for irresistible, wholesome bites that started with a simple supply chain fix.[2][3]
Farmley has raised $57.0M in total across 4 funding rounds.
Farmley's investors include Anjana Sasidharan, DSG Consumer Partners, Fireside Ventures, Kunal Shah, BC Jindal Group, Alkemi Growth Capital, Merak Ventures, Picus Capital, Omnivore, Insitor Partners, Abhijit Nath, Jinesh Shah.