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§ Private Profile · Toronto, Canada
AI-powered platform delivering instant answers to operational questions for franchise systems via SMS, WhatsApp, email.
Based in Toronto, Canada, EZee Assist develops an artificial intelligence software platform that provides franchise operators with instant answers to operational queries extracted directly from internal company documents. The software-as-a-service system integrates seamlessly with existing digital communication channels like SMS, WhatsApp, and email to streamline corporate support and reduce training requirements across multi-unit business operations. The platform is currently utilized by a network of over 175 franchisees across the quick-service restaurant, property management, and retail sectors, serving corporate enterprise clients such as BeaverTails Canada and Real Property Management. In December 2023, the enterprise secured $1.85 million CAD in pre-seed funding through a financing round led by N49P Ventures, with additional participation from institutional backers including Hustle Fund and Antler. EZee Assist was founded in 2023 by Raphael Rajan, Shray Mehra, Gabe Cadamuro, and Jason Kealey.
EZee Assist has raised $1.0M across 1 funding round.
EZee Assist has raised $1.0M in total across 1 funding round.
EZee Assist is a technology company that builds an AI-powered support platform designed for franchisees and operators of multi-location businesses. It integrates with existing knowledge systems—such as manuals, training videos, and communications—to deliver instant answers to operational questions via channels like SMS, WhatsApp, Email, MS Teams, and Slack, while routing unresolved queries through an intelligent ticketing system.[1][2][3][5] The platform eliminates repetitive support queries, provides insights on content effectiveness, and enables proactive content development, serving franchisors across industries to enhance franchisee support, decision-making, and growth.[4][5] Founded in 2023 and based in Oakville/Toronto, Canada, it has raised $1.47M, exited stealth mode, and achieved early adoption with partners like EverLine and WSI, demonstrating strong growth momentum in the franchising tech space.[2][4][5]
EZee Assist was founded in 2023 in Oakville, Canada (with operations in Toronto), emerging from the rebrand of Proco to focus exclusively on AI-driven support for franchising.[2][4] Co-Founder and CEO Raphael Rajan leads the team, which draws from expertise in strategy consulting, venture capital, AI, and machine learning to tackle enterprise challenges in franchise operations.[4][6] The idea stemmed from recognizing inefficiencies in franchisor-franchisee support, where fragmented knowledge bases and manual processes hindered scalability; the company leveraged generative AI to create a purpose-built virtual agent, achieving exponential growth shortly after launch and partnerships that validated early traction.[4][5]
EZee Assist rides the wave of generative AI adoption in franchising, where multi-location operators face scaling support amid fragmented tech stacks and rising operational demands.[4] Its timing aligns with post-2023 AI maturity, enabling self-serve knowledge management that reduces dependency on human support teams—a critical need as franchise networks expand globally.[1][5] Market forces like labor shortages, demand for 24/7 efficiency, and AI's cost savings favor it, positioning EZee Assist to streamline compliance, insights, and revenue experiments in a sector projected for growth.[2][4] By becoming the intuitive interface for workplace tech, it influences the ecosystem, leveling the playing field for franchisees across geographies and languages while fostering stronger franchisor relationships.[5]
EZee Assist is poised to dominate as the go-to AI layer for franchise tech stacks, expanding from support to full operational orchestration amid surging AI demand in multi-location businesses. Trends like omni-channel AI agents, predictive analytics, and no-code integrations will propel it, potentially capturing more funding and enterprise clients beyond early partners. Its influence may evolve into ecosystem standards, empowering franchisees with assured, scalable operations—transforming EZee Assist from a support tool into franchising's universal enabler, much like its core promise of instant, precise answers from day one.[4][5][6]
EZee Assist has raised $1.0M across 1 funding round. Most recently, it raised $1.0M Seed in December 2023.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Dec 1, 2023 | $1M Seed | — | Antler, Framework Venture Partners, N49p Ventures, Saltagen Ventures, Ajay Agrawal, DAN Monaghan CFE, Jenny Yang, T. Chen Fong | Announced |
EZee Assist has raised $1.0M in total across 1 funding round.
EZee Assist's investors include Antler, Framework Venture Partners, N49P Ventures, Saltagen Ventures, Ajay Agrawal, Dan Monaghan - CFE, Jenny Yang, T. Chen Fong.