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Based in Aberdeenshire, Scotland, Everybody Counts operates as a social enterprise developing an AI-powered educational technology platform that provides mathematics instruction for children ages three to eleven. The system utilizes the concrete-pictorial-abstract progression of the Singapore Maths methodology while incorporating specialized accessibility features, such as dyslexia-friendly fonts, to support neurodivergent students. Operating primarily through business-to-business and government procurement models, the organization has secured over £4 million in contract revenue during the past twelve months. The company recently raised £500,000 as part of a broader £1.9 million seed funding round led by Fuel Ventures to accelerate its global expansion. This growth strategy builds upon an existing international customer base that includes prominent institutional clients such as the UK government, ChildFund Korea, KAPE, and YPO. Everybody Counts was founded by Andy Ridgway and Judy Hornigold.
Everybody Counts has raised $670K across 1 funding round.
Everybody Counts has raised $670K in total across 1 funding round.
Everybody Counts has raised $670K across 1 funding round. Most recently, it raised $670K Seed in May 2025.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| May 1, 2025 | $670K Seed | — | Fuel Ventures, Svetozar Georgiev | Announced |
Everybody Counts is a UK-based edtech social enterprise founded in 2021 that builds a multilingual, AI-powered maths learning platform integrating Singapore Maths methodology for personalized, mastery-based education.[1][2][4] It serves students aged 3-11 (including preschool, primary/junior, homeschool), adult learners, teachers, and parents in under-resourced environments worldwide, solving the global maths attainment gap through adaptive content, gamification, teacher training, and inclusive tools for neurodiversity like dyslexia-friendly fonts and dyscalculia interfaces.[1][3][4] The platform has secured over £4 million in contracts (including UK government deals and partnerships with ChildFund Korea, KAPE, and YPO), raised £1.9 million in seed funding led by Fuel Ventures, and expanded to markets like Cambodia (in Khmer), Thailand, US states, Ecuador/Colombia/Peru, and South Africa, with strong growth momentum via affordable pricing at 10% of textbook costs.[1][2][3]
Everybody Counts was founded in 2021 in Laurencekirk, Scotland, by CEO Andy Ridgway (BA Hons with QTS, former international headteacher advising Ministries of Education worldwide) and Judy Hornigold, addressing common global challenges like failing maths programs, lack of teacher CPD, non-mastery approaches, absent parental guidance, and funding shortages.[1][2][3] The idea emerged from Ridgway's experiences observing ineffective maths education across countries, leading to a platform using Concrete-Pictorial-Abstract (CPA) methods and Singapore Maths for mastery learning.[2][4] Early traction included accelerator programs like Hyper Accelerator (2023), RGU Regional Startup Accelerator (2022), Innovate UK funding for neurodiversity tools, and initial contracts in Asia, building to recent £500K from Fuel Ventures (part of £1.9M seed) and global partnerships.[1][2][3]
Everybody Counts rides the edtech wave of AI-driven personalized learning amid rising global demand for equitable education post-pandemic, targeting the maths attainment crisis in under-resourced regions where teacher shortages persist.[1][2] Timing aligns with neurodiversity awareness, Singapore Maths' proven efficacy, and funding for inclusive tech (e.g., Innovate UK), fueled by market forces like NGO/government contracts and low-cost scalability in emerging markets (Asia, Latin America, Africa).[1][3] It influences the ecosystem by bridging edtech with development orgs, enabling mastery at scale, and setting a model for affordable, multilingual AI tools that empower teachers/parents, potentially accelerating maths proficiency in high-need areas.[1][4]
With a stacked pipeline in the US (key growth driver for pricing/scale), Europe, and beyond, plus Innovate UK-backed enhancements, Everybody Counts is poised to dominate affordable global maths edtech, potentially hitting multimillion-user scale via NGO/state deals.[1][3] Trends like AI inclusivity, gamified mastery, and parental apps will propel it, evolving its influence from startup to ecosystem shaper—equipping underserved kids with maths tools to unlock futures, one country at a time.[3][4]
Everybody Counts has raised $670K in total across 1 funding round.
Everybody Counts's investors include Fuel Ventures, Svetozar Georgiev.
