Every Media

High-Level Overview

Everymedia Technologies Pvt. Ltd. is a Mumbai-based digital media technology company specializing in marketing services, including video production, data science, social media campaigns, community management, UI/UX design, content creation, and comprehensive digital consultancy.[1][2][3][4] Founded around 2009-2010, it serves brands, advertisers, publishers, and media owners—such as Hyundai, Eros International, Siemens, and Dharma Productions—by solving challenges in measurable, micro-targeted advertising amid India's growing digital landscape.[1][2] The company drives growth through innovative strategies, regional language support, and mobile-first approaches, reporting $69.9 million in revenue and 173 employees, with a focus on ROI-driven campaigns that integrate social, mobile, and e-commerce channels.[1][2][4]

Origin Story

Everymedia was founded in 2010 (with some sources noting 2009) in Mumbai by Gautam Thakker, its CEO, who aimed to deliver cost-effective, measurable advertising technology emphasizing immediate ROI and micro-targeting—pioneering social media marketing during the Orkut era.[1][2] Thakker's vision emerged from recognizing digital marketing's nascent potential in India, evolving the company from basic campaigns to end-to-end services like digital rights management, online PR, and mobile marketing.[1][3] Early traction included winning the 2013 IDMA award for Best Social Media Campaign for the movie *Agneepath*, building credibility with major clients and a flat hierarchy that fosters innovation among young, self-motivated teams.[1]

Core Differentiators

• Pioneering Tech-Enabled Marketing: Combines data science, tech architecture, and creative expertise for measurable, micro-targeted campaigns across social, mobile, and e-commerce, with tools expanding to all Indian regional languages.[1][3][4]
• Full-Spectrum Services: Offers video production, UI/UX, content creation, community management, and perception management, backed by thorough research, competitor analysis, and post-launch data analytics for maximum ROI.[2][3][4][5]
• Innovative Culture and Client Focus: Flat hierarchy empowers disciplined innovators; strong communication, efficient campaign handling, and a fun, boundary-pushing team environment (e.g., late-night ideation) ensure tailored, trend-forward strategies.[1][3][5]
• Proven Track Record: Clients like Hyundai and Siemens; industry awards; leadership in India's shift from TV to digital/mobile ads.[1][4]

Role in the Broader Tech Landscape

Everymedia rides India's digital marketing boom, fueled by smartphone penetration, free social media, and analytical advancements, positioning it to outpace traditional TV advertising.[1] Its timing aligns with mobile ubiquity and regional language demands in a diverse market, enabling brands to engage micro-targeted audiences via innovative planning across review sites, e-commerce, and social platforms.[1][4] By educating clients on multi-medium integration and leveraging data for perception management, it influences the ecosystem as a pioneer, helping evolutionary brands transform customer experiences at digital, social, and physical touchpoints amid rising online compulsion.[1][3][4]

Quick Take & Future Outlook

Everymedia is poised to capitalize on India's digital ad surge, expanding mobile leverage, regional tools, and data-driven innovations to deepen client interactions and revenue.[1][3] Trends like AI-enhanced analytics and virtual experiences will shape its path, potentially amplifying influence through more global brands and ecosystem partnerships. As a growth engine for digital-native marketing, its client triumphs—from Agneepath awards to Hyundai campaigns—signal sustained leadership in measurable, brand-elevating tech.[1][2][4]