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§ Public · Tel Aviv, Israel
A social trading platform enabling retail investors to trade and invest in forex, cryptocurrencies, and stocks, featuring CopyTrader.
eToro is an Israel-based social trading platform that enables retail investors to trade forex, cryptocurrencies, and equities through its web and mobile interfaces. The brokerage generates revenue through trading commissions and spreads while distinguishing itself with a proprietary feature that allows users to automatically replicate the portfolios of successful traders. Operating across more than 100 countries, the fintech company supports over 30 million registered users and maintains 2.7 million funded brokerage accounts. The platform processes daily trading volumes exceeding $5 billion and recently expanded its multi-asset offerings to include options trading in the United States. The corporate leadership team includes United States Chief Executive Officer Lulu Demmissie, Global Chief Operating Officer Hedva Ber, and Chief Operating Officer of Regulation Avi Sela. Originally launched as RetailFX, the enterprise was founded in 2007 by Yoni Assia, Ronen Assia, and David Ring.
eToro has raised $714.4M across 14 funding rounds.
Key people at eToro.
eToro was founded in 2007 by David Ring (Co-Founder) and Yoni Assia (Co-Founder) and Ronen Assia (Co-Founder).
eToro has raised $714.4M in total across 14 funding rounds.
eToro has raised $714.4M across 14 funding rounds. Most recently, it raised $250.0M Other Equity in March 2023.
Key people at eToro.
eToro was founded in 2007 by David Ring (Co-Founder) and Yoni Assia (Co-Founder) and Ronen Assia (Co-Founder).
eToro has raised $714.4M in total across 14 funding rounds.
eToro's investors include ION Group, SoftBank, Velvet Sea Ventures, Future Shape, General Catalyst, Humbition, Kima Ventures, OurCrowd, Spark Capital, Toyota Ventures, Jared Leto, China Minsheng Financial.
eToro is a global multi-asset social trading and investment platform founded in 2007 in Tel Aviv, Israel, that democratizes access to financial markets through intuitive technology and community-driven features.[1][2][6] Its mission is to make trading and investing accessible to anyone, anywhere, by reducing barriers like complexity, high fees, and reliance on traditional institutions, while fostering shared knowledge via social collaboration and education for over 38-40 million users across 75 countries.[2][4][5][7][9] eToro offers trading in stocks, cryptocurrencies, commodities, indices, forex, and more, with innovative tools like CopyTrader for replicating top investors' strategies in real-time.[1][3][6]
The platform serves retail investors from beginners to advanced traders, solving problems of intimidation, lack of education, and isolation in traditional finance by combining graphic interfaces, mobile apps, and a vibrant community ecosystem.[2][4][5] Growth has been robust, with early traction during the 2008 crisis, rapid user adoption post-OpenBook launch (1.5 million users by 2010), and expansions into crypto (Bitcoin in 2013), US stocks/options (2022), amid ongoing innovation like CopyPortfolios.[1][5][8]
eToro was founded in January 2007 in Tel Aviv by brothers Yoni Assia (CEO), Ronen Assia (former CPO), and David Ring (former CTO), who combined expertise in finance, programming, and product design to disrupt opaque trading platforms.[1][2][3][5][6] Yoni Assia, who began trading and coding at age 13, envisioned simplifying markets "as easy as buying a book on Amazon," inspired by social networks and the need for transparent, community-based investing.[1][4][5]
The company launched publicly in September 2007 as RetailFX with the Visual FX platform for forex trading via web browsers and credit cards (later restricted).[1][2] Amid the 2008 financial crisis, usage surged as crises drew retail interest, leading to WebTrader in 2009 for broader assets and OpenBook in 2010—the world's first social trading platform with CopyTrader, winning Finovate awards and hitting 1.5 million users by year-end.[1][2][3][5] Pivotal expansions included Bitcoin in 2013 (90% user engagement by 2017), a unified platform in 2015, CopyPortfolios, US leadership hire in 2021, and stock/options trading in 2022.[1][8]
eToro rides the fintech democratization wave, leveraging social media trends and mobile tech to empower retail investors amid declining trust in banks post-2008 and rising crypto/stock access demands.[1][4][5] Timing aligned perfectly: launching pre-crisis built resilience (growth during turmoil), social features post-Facebook era popularized copying, and early crypto bet (2013) captured blockchain hype, positioning it as a leader in retail trading evolution.[1][8]
Market forces like low barriers (no high minimums), gamified apps, and regulatory shifts (e.g., US expansion) favor it, influencing the ecosystem by inspiring copycat platforms, boosting retail participation (e.g., meme stocks, crypto booms), and pushing incumbents toward social/educational tools.[3][5] As a tech-driven bridge from Web2 social to Web3 finance, eToro accelerates inclusive investing globally.[6]
eToro's trajectory points to deeper AI-enhanced personalization, expanded crypto/Web3 integrations, and potential IPO or acquisitions, building on 40M+ users and multi-asset dominance.[1][5][9] Trends like decentralized finance, regulatory clarity, and Gen-Z retail surges will propel it, evolving influence from social trading pioneer to full-spectrum wealth platform amid volatile markets. This cements its founding vision: trading for all, powered by community and tech.
