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Key people at Equitrust.
EquiTrust Life Insurance Company develops and administers annuity products tailored for individuals approaching or in retirement. These financial solutions, distributed through a national network of independent insurance agents, help clients achieve long-term financial objectives. The company leverages broad distribution for accessible financial stability.
EquiTrust commenced operations in the independent insurance channel in 2003 as a subsidiary of FBL Financial Group, expanding market reach nationally. This strategic move broadened access. A pivotal shift occurred in 2015 when Magic Johnson Enterprises acquired a controlling interest, providing new strategic direction and reinforcing dedication to innovative financial services.
EquiTrust serves individuals nearing or in retirement, offering tools for secure financial planning. Its vision emphasizes integrity, strength, and continuous innovation in product development. The company aims to be a trusted partner, guiding clients toward achieving financial aspirations by prioritizing their interests.
Key people at Equitrust.
Equitrust has 4 tracked investments across 4 companies. The latest tracked deal is $43.0M Series B in Assured Allies in March 2023.
| Date | Company | Round | Lead Investor(s) | Co-Investor(s) |
|---|---|---|---|---|
| Mar 1, 2023 | Assured Allies | $43.0M Series B | Fintlv Ventures, Harel Insurance Investments & Financial Services | American Express Ventures, Battery Ventures, CapitalG, Cisco Investments, Core Innnovation Capital, Jigsaw VC, Leap Forward Ventures, MS&AD Ventures, Munich RE / HSB Ventures, Plug & Play Ventures, Redpoint Ventures, RTP Global, Symbol VC, UpWest, Zeev Capital, Boaz Hecht, Oded Hermoni, Akilia Partners, Hamilton Lane, Lumir Ventures, NEW ERA Capital Partners, Poalim Capital Markets, Samsung Next |
| Mar 18, 2020 | Abwaab | $2.4M Pre-Seed | Adamtech Ventures | Endure Capital, World Bank |
| Feb 4, 2020 | Homzmart | $1.3M Seed | — | MSA Capital, Oman Technology Fund |
| Jan 26, 2017 | STEP Group | $2.0M Series A | — | Dubai Silicon Oasis Authority, North Base Media, Khaled Talhouni |
