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§ Private Profile · San Francisco, CA, USA
Precision nutrition company delivering biomarker-driven personalized supplements for consumers via AI, blood tests, wearables.
Based in San Francisco, California, Elo Health is a precision nutrition company that utilizes artificial intelligence, wearable device data, and at-home blood testing to provide personalized supplement recommendations. The company operates on a direct to consumer subscription model, charging users $99 per month for customized daily supplement packets, continuous biomarker monitoring, and access to a proprietary mobile tracking application. To support its ongoing development and future expansion into personalized food products, the enterprise has raised $5 million in total funding from investors including a former NFL player and a co-founder of Oura. The executive leadership team brings prior operational and investment experience from the digital health and wellness sectors, holding connections to prominent industry entities such as Virta Health, Good Eggs, and Oura. Elo Health was founded in 2020 by Ari Tulla and Tapio Tolvanen.
Elo Health has raised $15.0M across 2 funding rounds.
Elo Health has raised $15.0M in total across 2 funding rounds.
Elo Health is a San Francisco-based technology company specializing in Smart Nutrition, offering personalized supplements through at-home biomarker testing, AI-driven analysis, and nutrition coaching.[2][4][6][7] It serves consumers from average individuals to pro athletes, solving the problem of imprecise, one-size-fits-all supplements by creating customized formulas that address nutrient gaps for goals like energy, recovery, sleep, weight loss, and longevity.[2][4][6][7] The subscription model integrates blood tests (via finger pricks), wearable data, and one-on-one dietitian support, enabling scalable personalization without lab visits; growth includes a soft launch in 2020, partnerships like imaware for testing, and expansion into "Smart Protein" and brand empowerment platforms.[2][4][6]
Elo Health emerged from a vision to rethink nutrition as "medicine," starting with founders who questioned limits in supplement personalization.[4] Launched softly in 2020 in San Francisco, the idea stemmed from correlating blood biomarkers directly to supplements, evolving from basic testing to an AI algorithm trained on 6,000 finger trials, tens of thousands of member learnings, and thousands of dietitian modifications.[2][4] Early traction came via partnerships like imaware for at-home testing, allowing focus on core strengths—customization and coaching—while scaling a loyal membership base in a crowded wellness market.[2]
Elo Health rides the personalized health and AI nutrition trend, capitalizing on rising demand for precision wellness amid chronic disease from poor diets—positioning food as "medicine."[2][4][6] Timing aligns with at-home testing accessibility and wearable data proliferation, fueled by post-2020 health awareness; market forces like AI scalability and consumer shift to proactive, data-driven supplements favor its model over generic products.[2][4] It influences the ecosystem by empowering brands with white-label platforms, advancing "Smart Nutrition" as a category, and bridging biotech (biomarkers) with consumer tech for broader health-span extension.[2][4][6]
Elo Health is poised to expand from supplements into adjacent areas like protein and potentially medicine-grade nutrition, leveraging its learning AI and partnerships for deeper personalization.[4] Trends like AI advancements, expanded at-home diagnostics, and longevity-focused consumerism will accelerate growth, potentially evolving it into a platform leader for brand integrations. As precision nutrition matures, Elo's data moat could redefine wellness, turning individual biomarker insights into ecosystem-wide health transformations—echoing its mission to make food medicine for all.[2][4][6]
Elo Health has raised $15.0M in total across 2 funding rounds.
Elo Health's investors include Octopus Ventures, Gullspång Re:food, Ilkka Paananen, David Helgason, Will Ventures, Alliance of Angels, Amplify Partners, foobar.vc, Founders Fund, Glasswing Ventures, Gutbrain Ventures, Pillar VC.
Elo Health has raised $15.0M across 2 funding rounds. Most recently, it raised $10.0M Series A in January 2023.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jan 24, 2023 | $10M Series A | Octopus Ventures | Gullspång Re:food, Ilkka Paananen, David Helgason, Will Ventures | Announced |
| Feb 1, 2022 | $5M Seed | — | Alliance OF Angels, Amplify Partners, Foobar.vc, Founders Fund, Glasswing Ventures, Gutbrain Ventures, Pillar VC, Saga, Todd And Rahul's Angel Fund, Will Ventures, BIZ Stone, Steve Kaufer, Alex Biega, David Helgason, ED Baker, Ilkka Paananen, Petteri Lahtela, Robin Thurston, Gustaf Brandberg | Announced |