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§ Private Profile · London, United Kingdom
SaaS platform develops synthetic audience models simulating customer behavior for product and commercial teams, predicting consumer responses.
Based in London, Electric Twin is a software company that develops synthetic audience models to simulate how real customers will behave during product and marketing testing. The enterprise platform utilizes large language models, machine learning, and social science theory combined with real-world data to accurately predict consumer responses at scale. Commercial organizations use the system for rapid product development, audience targeting, message testing, and geographical expansion as a faster alternative to traditional market research. The venture-backed SaaS business raised $14 million in a February 2026 funding round led by a syndicate of European venture capital firms, Silicon Valley investors, and prominent UK tech figures. Electric Twin was founded in 2023 by Dr. Ben Warner, a former data adviser to the UK Prime Minister, and Alex Cooper, who previously led the UK Covid mass-testing response.
Electric Twin has raised $24.0M across 2 funding rounds.
Electric Twin aims to improve decision-making by providing synthetic audience models that simulate real-world human thinking and behavior, enabling companies to gain instant consumer insights and reduce reliance on guesswork.
Electric Twin is headquartered in London, United Kingdom, and operates with a team size typically ranging from 11 to 50 employees.
Electric Twin aims to improve decision-making by providing synthetic audience models that simulate real-world human thinking and behavior, enabling companies to gain instant consumer insights and reduce reliance on guesswork.
Electric Twin is headquartered in London, United Kingdom, and operates with a team size typically ranging from 11 to 50 employees.
Electric Twin has raised $24.0M across 2 funding rounds. Most recently, it raised $10.0M Series A in February 2026.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Feb 12, 2026 | $10M Series A | Atomico | CAL Henderson, Eric Salama, LocalGlobe, Louis Mosley, Marc Andreessen, Mercuri, Samos Investments, TOM Shinner | Announced |
| Feb 12, 2026 | $14M Seed | Atomico, GMG Ventures, LocalGlobe, Samos Investments | CAL Henderson, Eric Salama, Louis Mosley, Marc Andreessen, TOM Shinner | Announced |
Electric Twin is an artificial intelligence platform focused on creating synthetic audience models. These advanced models are engineered to simulate the complexities of real-world human thinking and behavior, offering a new paradigm for consumer understanding.
The platform addresses a critical challenge for businesses: the need for rapid and reliable consumer insights without the delays and uncertainties of traditional methods. By generating digital audiences, Electric Twin enables companies to bypass guesswork and gain direct, actionable intelligence on how their target demographic might react to products, services, or campaigns.
Its technology allows organizations to pose specific questions and receive immediate feedback from these simulated audiences. This capability is designed to streamline the decision-making process, providing a foundation for more strategic and effective business outcomes.
The ultimate goal of Electric Twin is to foster better decision-making across various industries. By enhancing audience understanding through its synthetic models, the platform supports companies in developing more resonant offerings and optimizing their market strategies.
Electric Twin maintains its headquarters in London, United Kingdom. The company operates with a team size typically ranging from 11 to 50 employees, indicating a focused approach to its specialized AI development.