ElasticRun

ElasticRun is an asset-light logistics technology platform based in India that connects rural markets with consumer goods companies and eCommerce brands. The company operates a plug-and-play distribution network that services nearly 200,000 kirana stores across 19,000 underserved villages in 28 states and over 400 cities. Operating with approximately 1,200 full-time employees and over 25,000 partners, the enterprise achieved unicorn status in 2022 after reaching a valuation exceeding $1 billion. By channeling trade, finance, and data without building physical infrastructure, the platform enables major retail brands to access low-density remote areas. This business model generates revenue by directly servicing these consumer brands and local retailers throughout the broader rural consumption ecosystem. ElasticRun was founded in 2016 by Sandeep Deshmukh, Saurabh Nigam, and Shitiz Bansal, with Deshmukh later receiving recognition from the Indian Institute of Management Ahmedabad.