Easy Asset Management

Easy Asset Management, a division of EasyEquities, provides an algorithmic investment platform for personalized client portfolios. It employs advanced algorithms to tailor strategies based on individual risk preferences, integrating active and passive investing. The platform utilizes core building blocks like Value, Quality, Stability, and Momentum for optimal composition and risk management.

Easy Asset Management originates from EasyEquities, co-founded by Charles Savage in 2014. Savage's insight was profound inequality in financial market access, particularly within South Africa. This propelled a platform dedicated to democratizing investing, making wealth creation accessible to a broad, underserved demographic.

The product serves individual investors seeking accessible yet sophisticated portfolio management. Easy Asset Management's mission is to democratize wealth creation, ensuring greater financial inclusion for a wide audience. Its long-term vision focuses on refining algorithm-driven solutions to empower more individuals to manage and grow their assets.