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§ Private Profile · Jakarta, Jakarta Raya, Indonesia
Quick-commerce platform delivering groceries, fresh produce, and household needs for consumers in Jakarta, Indonesia, in under 15 minutes.
Dropezy is a Jakarta, Indonesia-based startup that originally operated as a quick-commerce grocery delivery platform before pivoting to a business-to-business poultry processing and distribution supply chain under the name Sekilo. Initially, the company focused on delivering fresh produce and household necessities directly from the source to consumers in under fifteen minutes. Following a strategic shift in early 2023 to achieve profitability, the enterprise now concentrates on sourcing and customizing poultry distribution across Java, serving commercial buyers with delivery volumes ranging from 25 kilograms to 10 tons. The rebranded entity maintains Halal and NKF certifications to ensure strict compliance within the downstream poultry industry. Prior to its operational pivot, the startup secured $2.5 million in Pre-Series A funding led by Forge Ventures and participated in the Y Combinator Winter 2022 batch. Dropezy was founded in 2019 by Chandni Chainani.
Dropezy has raised $5.8M across 3 funding rounds.
Dropezy has raised $5.8M in total across 3 funding rounds.
Dropezy has raised $5.8M across 3 funding rounds. Most recently, it raised $3.0M Seed in February 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Feb 1, 2022 | $3M Seed | — | Gradient Ventures, Adam Neumann | Announced |
| Sep 23, 2021 | $2.5M Seed Plus | Forge Ventures | Next Billion Ventures, Nordstar, Tekton Ventures | Announced |
| Mar 1, 2021 | $300K Seed | — | Cabra VC, Coughdrop Capital, F2 Capital, PICO Venture Partners, Taurus Ventures, Y Combinator, Kevin LIN | Announced |
Dropezy has raised $5.8M in total across 3 funding rounds.
Dropezy's investors include Gradient Ventures, Adam Neumann, Forge Ventures, Next Billion Ventures, Nordstar, Tekton Ventures, Cabra VC, Coughdrop Capital, F2 Capital, PICO Venture Partners, Taurus Ventures, Y Combinator.
Dropezy was an Indonesian quick commerce startup focused on a recurring-based platform for daily needs, guaranteeing next-day and low-cost deliveries to eliminate shopping hassles for users.[2] It served consumers and small businesses in Indonesia by streamlining access to everyday essentials, but pivoted in early 2023 to Sekilo, a B2B platform revolutionizing poultry meat processing and distribution with data-driven, sustainable solutions sourced from across Java.[1]
Sekilo addresses supply chain inefficiencies in the protein category, offering customized deliveries from 25kg for SMEs to 10-ton orders, Halal and NKF-certified quality, and plans for 'buy now, pay later' fintech partnerships, achieving profitability through a lean team and positive profit contribution without heavy marketing.[1]
Dropezy was founded by Chandni Chainani and participated in Y Combinator's Winter 2022 batch (YC W22), operating as an internet publishing and quick commerce venture in Indonesia with around 64 employees at its peak.[3] The idea emerged in the fast-growing quick commerce space, gaining early traction as a "roaring success" in daily needs delivery.[1][2]
In late 2022, amid a shift toward profitability, data analysis revealed untapped potential in the protein category, prompting a strategic pivot; Dropezy shut down operations and rebranded to Sekilo in January 2023 to consolidate supply chain expertise in poultry downstream.[1]
Dropezy rode Indonesia's quick commerce boom, targeting recurring daily needs amid rising e-commerce adoption in Southeast Asia.[2] The 2023 pivot to Sekilo aligns with global protein supply chain digitization trends, capitalizing on post-pandemic demands for efficient, traceable food distribution in emerging markets like Indonesia's vast poultry sector.[1]
Timing is key: profitability pressures in 2022 forced many quick commerce players to consolidate or exit, favoring data-led B2B models amid economic headwinds; Sekilo benefits from market forces like urbanization, SME growth, and Halal demand, influencing the ecosystem by redefining protein logistics with tech-enabled customization.[1]
Sekilo is positioned to scale its profitable poultry platform, potentially expanding 'buy now, pay later' integrations and geographic reach beyond Java. Trends like AI-driven supply chains and sustainable proteins will shape its path, evolving its influence from quick commerce disruptor to a key player in Indonesia's agritech ecosystem—echoing Dropezy's original mission to solve real-world delivery pains through smart, adaptive tech.[1]