Dragons

Dragons Group operates as a contemporary agency, delivering integrated creative, production, and consulting solutions tailored for the digital age. The firm specializes in providing agile creative strategies, efficient operational frameworks, and innovative approaches to help brands navigate complex digital demands. Its services span comprehensive creative development, end-to-end content production across various media, multi-lingual activation strategies, and strategic consulting on content models and e-commerce optimization, all designed to enhance brand performance and operational efficiency.

The company was co-founded by Meritxell Guitart and Phoebe Conybeare, with Guitart assuming the role of Chief Executive Officer, starting around 2018. Their collective insight stemmed from recognizing the evolving landscape of marketing and creative industries, where traditional agency models often struggled to keep pace with digital demands. This led to the formation of Dragons Group, aiming to build a more responsive and integrated service model for modern brands.

Dragons Group primarily serves major consumer brands across diverse industries, offering them a partner capable of executing high-performance digital work. The company’s long-term vision is to continually redefine the agency experience by fostering a culture of agility, innovation, and client-centric solutions. They aim to empower brands to thrive in an ever-accelerating digital ecosystem by transforming operational efficiencies and delivering impactful, cutting-edge creative outcomes.