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§ Private Profile · Mountain View, CA, USA
Advertising platform offering recall-based human verification ads for online media and mobile, replacing paywalls.
Founded in 2011 by Robert Farazin and headquartered in New York City, DoubleRecall operates a recall-based advertising platform that replaces traditional paywalls by requiring users to type highlighted words from advertiser messages to access premium digital content. This human verification approach serves as an alternative to standard display advertisements, generating an 82 percent engagement rate and a 3.6 percent click-through rate for marketing campaigns. By early 2012, the company had deployed its technology across online media and mobile platforms to serve a network of 40 publishers and 50 corporate brands. The enterprise generated $300,000 in revenue during the fourth quarter of 2011 and subsequently secured $1.6 million in seed funding to expand operations into Japan and Europe. This early financing round was backed by notable institutional investors including Y Combinator, SV Angel, Digital Garage, and Itochu Ventures.
DoubleRecall has raised $1.6M across 1 funding round.
DoubleRecall has raised $1.6M in total across 1 funding round.
DoubleRecall has raised $1.6M in total across 1 funding round.
DoubleRecall's investors include Digital Garage, Itochu Technology Ventures, Mentor Equity, SV Angel, TSVC, Y Combinator.
DoubleRecall has raised $1.6M across 1 funding round. Most recently, it raised $1.6M Seed in February 2012.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Feb 12, 2012 | $1.6M Seed | — | Digital Garage, Itochu Technology Ventures, Mentor Equity, SV Angel, TSVC, Y Combinator | Announced |