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§ Private Profile · Osnabrück, Niedersachsen, Germany
AI-powered training platform providing mobile-first video content for frontline workers in food, logistics, and construction.
Based in Osnabrück, Germany, Doinstruct develops a mobile-first, artificial intelligence-powered training platform designed to onboard, instruct, and certify frontline workers across various industrial sectors. The software-as-a-service solution delivers multilingual, bite-sized video content directly to employee smartphones without requiring dedicated applications, corporate passwords, or individual email addresses. By focusing on regulatory compliance, workplace safety, and operational productivity, the platform currently serves more than 170 enterprise and midsize customers in the food, logistics, and construction markets. The company's client portfolio features recognizable corporate brands such as Voelkel, Wiesenhof, and Hengstenberg. The enterprise has raised €26 million in total venture capital funding to date, highlighted by a €16.5 million Series A financing round led by HV Capital and earlier institutional backing from Creandum. Doinstruct was founded in 2021 by Charlotte Rothert, Daniel Marinkovic, Thorsten Groß, and Mona Feder.
Doinstruct has raised $34.3M across 3 funding rounds.
Doinstruct has raised $34.3M in total across 3 funding rounds.
Doinstruct has raised $34.3M in total across 3 funding rounds.
Doinstruct's investors include HV Capital, Creandum, Lakestar, Lightspeed Venture Partners, Christian Reber, Heiko Rauch, Julius Göllner, Niklas Jansen.
Doinstruct has raised $34.3M across 3 funding rounds. Most recently, it raised $18.0M Series A in March 2025.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Mar 1, 2025 | $18M Series A | HV Capital | Creandum, Lakestar, Lightspeed Venture Partners, Christian Reber, Heiko Rauch, Julius Göllner, Niklas Jansen | Announced |
| Jul 18, 2024 | $8.3M Venture Round | Creandum | — | Announced |
| Feb 1, 2024 | $8M Series U | — | Creandum, Lakestar, Lightspeed Venture Partners, Julius Göllner | Announced |
doinstruct is a German edtech startup founded in 2021 that builds an AI-powered, mobile-first platform for onboarding and training frontline (deskless) workers in regulated industries like food, logistics, construction, manufacturing, and hospitality.[1][2][3][5] It serves employers facing labor shortages, high turnover, language barriers, and strict compliance needs, solving problems like time-consuming retraining, downtime, and non-compliance by delivering automated, multilingual, bite-sized video training via web app—no app download, password, or email required.[1][3] The platform's Genius AI generates, translates, and updates role-specific content in 35+ languages at 98% accuracy, enabling autopilot training, audit-ready tracking, and up to 60% reduction in incidents and downtime; it has 350+ customers including brands like Voelkel and Wiesenhof, with strong growth via $7.6M funding in 2024 and €16.5M Series A.[1][3][4][5]
doinstruct was founded in mid-2021 in Osnabrück, Germany, by Charlotte Rothert (CEO), Daniel Marinkovic, Thorsten Groß, and Mona Feder, addressing gaps in training for 2.7 billion global frontline workers underserved by traditional tools.[1][2][5] The idea emerged from recognizing challenges like regulatory pressures, shift worker inaccessibility, language barriers, and turnover-driven retraining in industries with high-risk roles such as construction and production.[1][5] Early traction came in food, logistics, and construction with 170+ customers by 2024, fueled by its simple, no-friction design; pivotal growth included $7.6M funding from Creandum and others to scale internationally and enter new sectors, followed by a €16.5M Series A.[1][4]
doinstruct rides the frontline worker tech wave, targeting the 2.7 billion deskless employees (80% of global workforce) digitized post-pandemic amid labor shortages, AI adoption, and tightening regulations like EU compliance standards.[1][5] Timing aligns with AI's maturation for enterprise—Genius leverages generative AI for regulated use cases where off-the-shelf tools lack accuracy or security, filling a gap in operational excellence platforms.[3][5] Market forces like rising turnover (exacerbated by multilingual workforces) and incident costs favor it, as companies prioritize scalable SOP enforcement over manual training; it influences the ecosystem by setting benchmarks for AI in blue-collar edtech, enabling global scaling of best practices and reducing silos between ops, compliance, and L&D.[1][5]
doinstruct is poised to dominate AI-driven frontline training, expanding from 350+ European customers to global markets in manufacturing and hospitality via recent €16.5M Series A for international growth and vertical penetration.[1][4] Trends like AI automation of SOPs/risk assessments, multimodal content (video+AR), and predictive compliance will shape it—Genius could evolve to auto-generate processes from data, cutting disruptions further and preempting regulations.[5] Its influence may grow as the go-to for 100% trained workforces, transforming high-risk industries from reactive to proactive, much like how it already puts compliance on autopilot for deskless teams worldwide.[3]