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§ Private Profile · 2000 Concourse Dr, San Jose, CA 95131, USA
Consumer intelligence analyzing physiological signals via neuroscience & AI for gaming, media, e-commerce.
DIRT Research Technologies is a New York-based consumer intelligence company that utilizes sensor-based neuroscience and artificial intelligence to analyze physiological signals and measure audience engagement. Operating as an enterprise software-as-a-service platform, the firm serves Fortune 100 corporations and individual creators across the gaming, media, entertainment, and e-commerce sectors by replacing traditional market research methods like surveys with biometric data analysis. The company operates with a team of five employees and provides its behavioral analytics technology to notable enterprise clients including Zynga and TikTok. To support product development for real-time simulations and the expansion of its data collection capabilities, the enterprise has raised $2.5 million in total funding to date, including a recent pre-seed round backed by Mark Cuban. DIRT Research Technologies was founded in 2020 by Brendan Murray, Nick Childs, and Ryan Anthony.
DIRT Research Technologies has raised $2.0M across 1 funding round.
DIRT Research Technologies has raised $2.0M in total across 1 funding round.
DIRT Research Technologies has raised $2.0M across 1 funding round. Most recently, it raised $2.0M Seed in September 2024.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Sep 1, 2024 | $2M Seed | — | Kima Ventures, Lightshed Ventures, Lightspeed Venture Partners, Makers Fund, Henry Kravis | Announced |
DIRT Research Technologies has raised $2.0M in total across 1 funding round.
DIRT Research Technologies's investors include Kima Ventures, LightShed Ventures, Lightspeed Venture Partners, Makers Fund, Henry Kravis.
DIRT Research Technologies is an AI-powered content measurement company founded in 2020 and headquartered in New York, New York. It builds SIFT, a platform that captures physiological responses from live audiences—such as emotional reactions time-aligned to images, videos, and other content—to predict user engagement, attention, and future decision-making.[1][2][5] Serving enterprise clients like Zynga and Fortune 100 companies in gaming, media, entertainment, and e-commerce, DIRT solves the challenge of "content overload" by providing neuroscience-based insights that outperform traditional methods like surveys, A/B testing, and focus groups, enabling creators to develop resonant, customized content.[1][2] The company has raised $2M in angel funding led by Mark Cuban and industry leaders, signaling strong early momentum amid rising generative AI content volumes.[1][2]
DIRT Research Technologies was founded in 2020 by co-founder and CEO Ryan Anthony, who brought expertise in leveraging emotional responses for decision-making insights.[2][1] The idea emerged from recognizing that emotions underpin consumer behavior, prompting the development of neuroscientific tools to measure content at a physiological level—beyond subjective feedback methods.[2][5] Early traction came swiftly: an oversubscribed $2M raise just eight months prior to recent reports, backed by Mark Cuban, Dean Dakolias, and leaders from gaming, finance, and branding, validated the platform's potential.[1][2] Pivotal moments include securing high-profile clients like Zynga, where VP Matt Penfield noted DIRT's predictive power improved product development and strategy from day one.[2]
DIRT stands out in audience analytics through its blend of neuroscience, AI, and predictive modeling. Key strengths include:
DIRT rides the generative AI content explosion, where industry analysts forecast a fivefold volume increase in two years, amplifying "content overload" for brands, games, and services vying for consumer attention.[2] Timing is ideal as AI shifts toward quality and personalization, with DIRT's neuro-predictive tech filling gaps in traditional analytics amid rising demand for emotional intelligence in advertising, gaming, and e-commerce.[1][2] Market forces like data privacy constraints and ad tech evolution (e.g., akin to Google Marketing Platform's behavioral insights) favor DIRT's non-invasive, physiological approach.[1] It influences the ecosystem by empowering creators with actionable data, potentially transforming how Zynga-like firms iterate products and how media giants optimize engagement.[2]
DIRT is poised to scale its AI-neuroscience platform, with real-time simulations unlocking hyper-personalized content creation for a post-AI content flood world. Trends like multimodal AI and immersive gaming will amplify demand, while expanding beyond gaming/media into advertising and e-commerce could drive revenue growth past its current <$5M base.[2][4] Influence may evolve from niche predictor to industry standard, as Mark Cuban's backing signals potential for broader adoption—ultimately redefining how tech measures human connection in an attention economy.[2] This positions DIRT as a resonant force, much like its core mission to unite creators and audiences through emotion.