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§ Private Profile · New York City, NY, USA
SaaS platform providing AI-powered revenue management, digital marketing, and booking engine solutions for independent hotels and small properties.
Based in New York, New York, DIAMO develops an AI-powered revenue management, digital marketing, and booking engine platform for independent hotels. The company provides software-as-a-service solutions that automate hourly pricing and run multi-channel marketing campaigns for boutique properties with fewer than 150 rooms. Since launching its initial business-to-business unit in early 2023, the enterprise has grown its customer base to 110 hospitality clients globally. In April 2025, the company secured $4 million in seed funding from a syndicate of investors that included Thayer Ventures, Inovia Capital, and Avalon Capital Group. The platform also offers branded websites with integrated upselling features to help smaller operators compete against larger corporate brands. Originally operating as an internal unit within Life House, DIAMO was spun out as an independent entity in 2024 by founders James Kay, Louise Levesque, and Daniel Segerblom.
DIAMO has raised $4.0M across 1 funding round.
DIAMO has raised $4.0M in total across 1 funding round.
DIAMO is a technology company specializing in AI-powered revenue management and digital marketing software for independent hotels and lodging properties. Its all-in-one platform integrates automated dynamic pricing, expert digital marketing, branded website templates, and a custom booking engine to help hoteliers increase revenue by up to 35% while reducing third-party commissions[2][3]. DIAMO primarily serves independent hotels, B&Bs, and hostels, addressing the complex challenge of maximizing revenue through a simple, holistic solution tailored to smaller properties often underserved by existing tools[2].
Founded in 2024 and headquartered in New York, DIAMO emerged as a spin-off from Life House, a hotel management company, leveraging firsthand industry experience to build its platform[1][2]. CEO James Kay highlighted that the idea grew from recognizing the revenue management difficulties faced by time-strapped hoteliers, especially independents, leading to the development of a platform that automates pricing and marketing strategies with AI and expert support[2]. Early traction includes winning the 2024 RMS Innovation of the Year award from TravelTech Breakthrough Awards and proven revenue growth outcomes across North America, Europe, and Asia[2].
DIAMO rides the growing trend of AI-driven automation in hospitality revenue management, addressing the increasing complexity and competitiveness of the hotel industry, especially for independent operators. The timing is critical as independent hotels seek cost-effective, scalable solutions to compete with large chains and online travel agencies (OTAs). Market forces such as rising digital marketing costs, demand for personalized pricing, and the shift toward direct bookings favor DIAMO’s integrated platform approach. By empowering smaller lodging businesses with advanced technology previously accessible mainly to large chains, DIAMO influences the ecosystem by democratizing revenue management and marketing capabilities[2][3].
Looking ahead, DIAMO is positioned to expand its global footprint and deepen its product offerings to meet evolving hotelier needs, potentially integrating more AI-driven insights and broader marketing channels. Trends such as increased reliance on AI, demand for personalized guest experiences, and the push for direct-to-consumer bookings will shape DIAMO’s trajectory. Its influence may grow as it continues to enable independent hotels to compete more effectively, driving innovation in hospitality technology and revenue optimization[2][3].
In sum, DIAMO leverages AI and integrated marketing to simplify complex revenue management for independent hotels, transforming how smaller lodging properties maximize profitability in a competitive digital landscape.
DIAMO has raised $4.0M in total across 1 funding round.
DIAMO's investors include Thayer Ventures, 1517 Fund, Alumni Ventures, Bessemer Venture Partners, Camber Creek, Cedar Capital Group, Derive Ventures, FJ Labs, The Finger Group, Oded Hermoni, Salil Pitroda, Will Gaybrick.
DIAMO has raised $4.0M across 1 funding round. Most recently, it raised $4.0M Seed in April 2025.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Apr 1, 2025 | $4M Seed | Thayer Ventures | 1517 Fund, Alumni Ventures, Bessemer Venture Partners, Camber Creek, Cedar Capital Group, Derive Ventures, FJ Labs, The Finger Group, Oded Hermoni, Salil Pitroda, Will Gaybrick | Announced |