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§ Private Profile · San Francisco, CA, USA
Technology company providing a multimedia platform for t-commerce and omni-screen commerce, focused on shopping-enabled entertainment.
Based in San Francisco, California, Delivery Agent is a technology company that develops a multimedia platform to facilitate television and omni-screen commerce by connecting viewers directly with products featured in broadcast entertainment programming. The organization provides transactional commerce services and customized e-commerce platforms equipped with audience analytics for media networks, sports franchises, device manufacturers, and global advertisers. Delivery Agent serves a diverse commercial client base that includes recognizable media and technology brands such as HBO, UFC, and Roku. To further enhance its advanced interactive television applications, the company acquired the digital agency The Band in 2010. Prior to filing for bankruptcy reorganization to restructure its ongoing operations, the enterprise scaled to approximately 287 employees and generated $66.6 million in annual revenue. Delivery Agent was originally founded in 2005 by chief executive officer Mike Fitzsimmons.
Delivery Agent has raised $119.5M across 7 funding rounds.
Delivery Agent has raised $119.5M in total across 7 funding rounds.
Delivery Agent has raised $119.5M across 7 funding rounds. Most recently, it raised $5.0M Other Equity in December 2012.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Dec 10, 2012 | $5M Venture Round | IL Seok Yoon | — | Announced |
| Nov 1, 2011 | $36M Series E | Marc YI | Ballistic Ventures, Bessemer Venture Partners, IVP, OnePrime Capital, RRE Ventures, Torsten Kreindl, Bruce Dines | Announced |
| Dec 4, 2009 | $5M Debt Financing | Atel Ventures | — | Announced |
| Sep 1, 2009 | $25M Series D | Focus Ventures | Ballistic Ventures, Bessemer Venture Partners, IVP, Cardinal Venture Capital, Coral Group, Ironwood Capital, Worldview Technology Partners | Announced |
| May 2, 2007 | $18.5M Venture Round | Bessemer Venture Partners | Cardinal Venture Capital, Worldview Technology Partners | Announced |
| Apr 1, 2007 | $19M Series C | — | Ballistic Ventures, Bessemer Venture Partners, IVP | Announced |
| May 1, 2006 | $11M Series B | — | Ballistic Ventures, Bessemer Venture Partners, IVP | Announced |
Delivery Agent is a San Francisco-based technology company specializing in shopping-enabled entertainment, enabling audiences to transact directly from TV shows, ads, movies, sports, and music via web, mobile, and advanced TV apps.[2][3][5] Its proprietary ShopTV technology turns viewers into customers for major brands and media giants like NBC, FOX, CBS, HBO, Pepsi, Visa, and Samsung, generating revenue through scalable e-commerce integrations in a fragmented ecosystem lacking uniform standards.[2][3][5] With 287 employees, $66.6M in revenue, and $167.6M total funding across 12 rounds, it serves broadcasters, advertisers, MVPDs, and smart TV makers, powering stores like UFC Store, Bravo TV Store, and NBC Universal Store.[2][3][6]
The company solves the challenge of monetizing media audiences by bridging content viewing with immediate purchasing, addressing complex rights and revenue-sharing issues while delivering turn-key commerce solutions.[2][3][5]
Founded on January 15, 2001, in San Francisco by Mike Fitzsimmons (CEO), Delivery Agent pioneered shopping-enabled entertainment under his leadership.[3][5] Fitzsimmons, with prior experience in product marketing and business development at Something Now (acquired by CNET in 2001), developed the industry's first synchronized e-commerce app for real-time promotions, commercializing a multimedia platform connecting viewers to products from TV, movies, sports, and music.[5]
Key early traction came from partnerships with NBC, FOX, CBS, and others, evolving from basic online shopping to advanced TV, web, and mobile integrations. Strategic acquisitions like The Band in 2010 (founded 2006 by CTO R......, focused on advanced TV apps) expanded capabilities, with executives like CFO Kelyn B...... (ex-Amazon) and Jeff C...... (client management since 2006) driving growth.[3][5]
Delivery Agent rides the convergence of media and e-commerce, capitalizing on the shift to interactive TV and connected devices amid cord-cutting and streaming growth.[2][5] Timing aligns with smart TV proliferation and advertiser demands for direct response, where traditional media lacked transaction tech—Delivery Agent provides scalability in a rights-complex environment.[2][3]
Market forces like rising digital ad spend and mobile commerce favor it, influencing the ecosystem by standardizing shoppable content for broadcasters and brands, boosting revenue models in entertainment.[2][5] It humanizes media monetization, enabling impulse buys from passive viewing.
Delivery Agent's established platform positions it to expand into evolving streaming and AI-enhanced interactivity, potentially integrating shoppable features in live sports, AR/VR content, and global markets.[2][5] Trends like real-time personalization and cross-device commerce will amplify growth, evolving its influence from TV-centric to omnichannel leader.
As the pioneer in audience-to-customer conversion, Delivery Agent remains primed to monetize entertainment's next interactivity wave, sustaining its edge in a $66.6M revenue base.[2]
Delivery Agent has raised $119.5M in total across 7 funding rounds.
Delivery Agent's investors include IL SEOK YOON, Marc Yi, Ballistic Ventures, Bessemer Venture Partners, IVP, OnePrime Capital, RRE Ventures, Torsten Kreindl, Bruce Dines, ATEL Ventures, Focus Ventures, Cardinal Venture Capital.