Deed

Based in New York, New York, Deed is a B2B enterprise software platform that facilitates workplace giving, employee volunteering, and corporate social impact initiatives. Operating through a software-as-a-service business model, the company provides corporate teams with administrative tools to manage donations, track engagement metrics, and organize both in-person and online volunteering events. The system connects corporate employees with a global network of over two million registered nonprofits, government entities, and schools across nearly 50 countries. The platform serves a client base of Fortune 500 enterprises and prominent technology companies, securing enterprise customers such as Adidas, Airbnb, and Stripe. Backed by Y Combinator and supported by payment processors like PayPal, the acquired organization currently operates with a global workforce of approximately 40 employees. Deed was founded in 2016 by Aske Ertmann, Deevee Kashi, and Steve Liu.

Deed is a workplace giving and volunteering platform designed to simplify and enhance employee engagement with social impact initiatives. It centralizes all aspects of employee-led giving and volunteering on a single, user-friendly platform, supporting over two million nonprofits globally. Deed primarily serves medium to large enterprises, including companies like Airbnb, lululemon, and Stripe, helping them foster employee connection, boost retention, and advance Diversity, Equity, Inclusion, and Belonging (DEIB) goals through streamlined donation processing and volunteer event management[1][3][5].

Founded by Deevee Kashi, who transitioned from a successful hospitality career to social impact, Deed emerged from the challenge of making volunteering accessible and exciting. The platform has rapidly grown since its public launch, quadrupling its client base within months by focusing on delivering a consumer-app-like experience for workplace giving. Early traction came from notable partnerships and a clear market need for integrated, easy-to-use social impact tools that engage employees across departments and geographies[3].

Core Differentiators

• Centralizes giving and volunteering programs in one platform with a seamless user experience.
• Supports a vast global nonprofit network (2+ million organizations).
• Robust, secure payment infrastructure partnered with PayPal.
• Emphasizes skills-based volunteering and cause-based campaigns.
• Integrates deeply with enterprise HRIS and payroll systems.
• Provides real-time data dashboards for tracking impact and ROI.
• Offers rewards and incentives like corporate donations and “DeedCredits” to motivate participation[1][2][5].

Role in the Broader Tech Landscape

Deed rides the growing trend of corporate social responsibility (CSR), environmental, social, and governance (ESG) initiatives, and employee engagement through purpose-driven work. As companies increasingly prioritize social impact and DEIB, Deed’s timing is ideal to meet demand for scalable, measurable, and employee-centric giving and volunteering solutions. The platform’s ability to unify disparate social impact efforts and provide actionable data helps organizations align their missions with employee passions, fostering a culture of collective impact that resonates in today’s socially conscious workforce[1][2][7].

Quick Take & Future Outlook

Looking ahead, Deed is positioned to expand its influence by deepening integrations with enterprise systems and enhancing its community-building features. Trends such as remote work, increased focus on ESG, and demand for authentic employee engagement will likely drive further adoption. Deed’s emphasis on user experience and data-driven impact storytelling suggests it will continue to evolve as a critical tool for companies seeking to embed social good into their culture and operations, potentially expanding into new markets and offering more sophisticated impact measurement and grant management capabilities[5][8].

In sum, Deed makes it easy and rewarding for employees to engage with causes they care about, helping companies translate social responsibility into tangible, scalable action.