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§ Private Profile · Brazil
Digital experience platform for e-commerce brands, developers, and marketing teams, bridging no-code and full-code development.
Based in Rio de Janeiro, Deco is a digital experience platform that enables developers and marketing teams to build high performance ecommerce storefronts without requiring deep coding expertise. The software operates on global edge infrastructure and bridges the technical gap between basic no code site builders and complex full code development. The enterprise raised a seed funding round of two point two million dollars led by MAYA Capital, with additional equity participation from FJ Labs and Crivo Ventures. Serving the digital retail sector, the platform supports more than 65 corporate clients, including prominent Brazilian retail brands Grupo Reserva, Osklen, and Zee Dog. Founded in October 2022 by former VTEX employees Guilherme Rodrigues, Luciano Junior, and Rafael Crespo, the technology ecosystem currently supports a growing community exceeding 2,800 web developers and maintains active partnerships with 36 system integration agencies.
deco.cx has raised $2.0M across 1 funding round.
deco.cx has raised $2.0M in total across 1 funding round.
deco.cx has raised $2.0M across 1 funding round. Most recently, it raised $2.0M Seed in January 2024.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jan 1, 2024 | $2M Seed | MAYA Capital | Jenny Fielding, Scott Hartley, Ariel Lambrecht, Crivo Ventures, FJ Labs, Lanx Capital | Announced |
Deco.cx is a Brazil-based SaaS startup founded in 2022 that builds an open-source, Git-based frontend platform for creating high-performance e-commerce websites and digital experiences.[1][2][3] It serves professional web developers, marketing teams, and growing e-commerce brands—such as Grupo Reserva, Osklen, Zee.Dog, and Hospitalar Distribuidora—by bridging no-code builders and full-code setups with tools like visual editors, drag-and-drop interfaces, AI assistance, and edge deployment on Deno.[1][3][4] The platform solves core pain points in web development, including slow page speeds, complex integrations, and collaboration friction, delivering 5x PageSpeed improvements and 30% higher conversion rates on average while enabling rapid launches, like a full e-commerce rebuild in three months.[1][3]
With over 65 clients, a community of 2,800+ developers, and 36 integration partners, Deco.cx raised $2.2M in seed funding from MAYA Capital, FJ Labs, Lanx, and Crivo Ventures, fueling U.S. expansion and AI enhancements.[1][4] It won Web Summit Rio 2024's PITCH competition, highlighting its global ambitions from its Rio de Janeiro headquarters.[4]
Deco.cx was founded in October 2022 by Guilherme Rodrigues, Luciano Junior, and Rafael Crespo, who met while working at VTEX, a commerce platform for managing web storefronts.[1][4] Frustrated by brands' limited control over frontend experiences amid rigid backend tools, they launched an open-source platform using Deno, JSX, and Tailwind for global edge deployment.[1][3] Early traction surged with 65+ clients, including major Brazilian retailers, and a developer community exceeding 2,400 members shortly after inception.[1] Pivotal moments include the $2.2M seed round in January 2024 and victory at Web Summit Rio 2024's PITCH, proving Brazilian innovation for global markets.[1][4]
Deco.cx rides the headless commerce and composable architecture wave, where brands demand customizable, high-speed storefronts amid rising e-commerce expectations for sub-second loads and personalization.[1][2][3] Its timing aligns with edge computing growth (via Deno) and AI democratization in dev tools, countering bloated no-code/low-code fatigue while scaling for enterprise needs.[3][5] Market forces like mobile-first retail and global supply chain digitization favor it, especially in Brazil's booming e-commerce scene, as it empowers local devs for worldwide competition.[1][4] By fostering a multi-platform community and integrations, Deco.cx influences the ecosystem like an emerging "new WordPress", reducing barriers for 10M+ developers and accelerating bespoke experiences over cookie-cutter sites.[1][6]
Deco.cx is poised to capture U.S. dominance with fresh capital for AI expansions and engineering hires, targeting headless e-commerce leaders while evolving its open-source core.[1] Trends like AI-driven dev (e.g., real-time collab, predictive fixes) and edge AI will amplify its edge, potentially onboarding millions as web complexity grows.[5][6] Its influence may shift from Brazilian upstart to global standard-setter, redefining frontend as collaborative and joyful—proving simplicity wins in a fragmented dev landscape, much like its founders bridged gaps at VTEX to spark this high-performance revolution.[1][3]
deco.cx has raised $2.0M in total across 1 funding round.
deco.cx's investors include MAYA Capital, Jenny Fielding, Scott Hartley, Ariel Lambrecht, Crivo Ventures, FJ Labs, Lanx Capital.