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Based in New York, New York, Dayforward is a direct-to-consumer life insurance company that provides technology-driven term life policies designed to guarantee continued income for families if a policyholder passes away. The organization utilizes a proprietary underwriting process to simplify purchasing and operates as a full-stack carrier following its strategic acquisition of Commercial Travelers Life Insurance Company. This regulatory infrastructure allows the enterprise to issue and service its own policies directly across 38 states and Washington, D.C. To support its nationwide scaling efforts and planned expansion into disability and health insurance, Dayforward has raised $45 million in total venture capital funding. This capitalization includes a recent $25 million investment round led by AXA Venture Partners, alongside Munich Re Ventures, HSCM Ventures, and Tusk Ventures. The company was founded in 2019 by Aaron Shapiro and Mallika Khandelwal.
Dayforward has raised $25.0M across 1 funding round.
Dayforward has raised $25.0M in total across 1 funding round.
Dayforward has raised $25.0M across 1 funding round. Most recently, it raised $25.0M Series B in January 2023.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jan 1, 2023 | $25M Series B | — | Accomplice VC, FirstMark Capital, H.I.G. Capital, Juxtapose Capital, Trajectory Ventures | Announced |
Dayforward has raised $25.0M in total across 1 funding round.
Dayforward's investors include Accomplice VC, FirstMark Capital, H.I.G. Capital, Juxtapose Capital, Trajectory Ventures.
Dayforward is a technology-driven life insurance company that builds digital-first life insurance products and an integrated insurance platform for carriers and partners, aiming to modernize underwriting, distribution and policy administration to increase financial security for families.【1】【3】
High-Level Overview
Dayforward is a digital life-insurance operator and insurance technology provider that launched as a consumer product and has expanded into full-stack carrier and platform services.【2】【3】 The company offers a consumer-facing term life product designed to guarantee continued income to beneficiaries and also provides an end-to-end “Workbench” platform and managed services that combine sales, underwriting and policy administration for insurers and partners.【2】【3】 Dayforward distributes policies direct, via agents and through partners, and its policies are reinsured by Munich Re Life US to support risk capacity as it scales nationally.【2】
Origin Story
Dayforward was founded around 2019 and publicly launched its consumer offering in 2021 under CEO Aaron Shapiro, a serial entrepreneur previously behind Silverpop and the digital agency Huge.【1】【2】 The company pursued regulatory approvals and a reinsurance relationship while building automated underwriting and a streamlined online buying flow; a pivotal step was raising growth capital and acquiring Commercial Travelers Life Insurance Company to operate as a full-stack carrier and expand nationwide.【2】【1】
Core Differentiators
Role in the Broader Tech Landscape
Dayforward sits at the intersection of insurtech modernization and demographic/medical trends that enable more granular, data-driven risk assessment; this timing matters because advances in analytics and medical data access can make automated underwriting more accurate and scalable【3】【4】. Consumer expectations for seamless digital purchase experiences favor companies that can reduce friction in buying life insurance, a historically low-penetration market that many insurtechs target to close the “life insurance gap.”【4】【2】 By offering both a consumer product and a carrier/platform stack, Dayforward influences the ecosystem by providing a template for vertically integrated insurtechs that both build products and sell technology/services to incumbents【3】.
Quick Take & Future Outlook
Expect Dayforward to continue scaling geographically via its carrier status and distribution partnerships while adding product variants and platform capabilities for partners; growth will depend on regulatory approvals, successful claims experience, and maintaining reinsurance and capital relationships to underwrite risk at scale【2】【3】. Key trends that will shape Dayforward’s trajectory include improvements in automated underwriting (data access and AI), consumer demand for simple digital insurance purchases, and incumbents’ appetite to outsource product manufacturing and administration—areas where Dayforward’s Workbench and managed services aim to capture demand【3】【4】. If Dayforward executes on both product growth and platform partnerships, it could become a notable example of an insurtech that marries direct-to-consumer product innovation with B2B solutions for legacy carriers【2】【3】.
