Loading organizations...
Based in Flagstaff, Arizona, DashLX is a technology platform that leverages lived experience data from wearable devices to deliver actionable insights for customer engagement and personalization. The company enables physical product brands in the active lifestyle sector to translate real-world activity patterns into automated, behavior-triggered marketing actions. By utilizing this data-driven approach for product development and sales optimization, the platform helps manufacturers achieve subscription-like customer retention rates. DashLX currently serves major athletic organizations such as Brooks Running, where its technology powers the Brooks Run Club and has generated a 23 percent higher average order value. The enterprise is currently backed by second-round Seed VC funding and previously operated under the name PWR Lab before executing a corporate rebranding in 2022. DashLX was originally founded in 2014 by Adam Stepanovic and Dr. Jeff Moreno.
DashLX has raised $3.5M across 2 funding rounds.
DashLX has raised $3.5M in total across 2 funding rounds.
DashLX has raised $3.5M across 2 funding rounds. Most recently, it raised $2.5M Seed in January 2023.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jan 12, 2023 | $2.5M Seed | DAN Burns | Accelerator Ventures, AZ Venture Development Corporation, John Paul Milciunas, Epic Ventures, NEW Mexico Vintage Fund | Announced |
| Jan 1, 2022 | $1M Seed | — | 305 Ventures, Accelerator Ventures, American Express Ventures, Arbor Ventures, Baselayer VC, B Capital Group, Blockchain Capital, Company Capital, Digital Currency Group, Future Perfect Ventures, Ignia Partners, Jungle Ventures, LAUNCH, NKM Capital, Parallax Ventures, Recursive Ventures, RRE Ventures, Saad Alsogair | Announced |
DashLX is a technology company that builds an LX Data Platform leveraging real-time "lived experience" (LX) data from wearables to deliver hyper-personalized customer engagement for physical product brands.[1][2][3] It serves active lifestyle brands like Brooks Running and PrimaLoft, solving the problem of disconnected customer data loops by turning behavioral signals (e.g., runs, hikes, bike rides) into automated marketing actions, CRM updates, and product insights—boosting retention, LTV by up to 87%, and AOV by 23%.[4][5] With seed funding and integrations for devices like Wahoo, Samsung, and Oura on the horizon, DashLX shows strong growth momentum in digital health and real-world personalization.[1][4]
DashLX originated from a personal encounter in 2018 when ultra-marathoner and data expert Adam Stepanovic, recovering from injury, met Dr. Jeff Moreno, a physical therapist and running specialist, frustrated with traditional medical approaches to movement and health.[3] Inspired by analyzing run activity data from wearables to enhance athlete training and well-being, they founded PWR Lab (rebranded to DashLX in 2022).[1][3] Based in Flagstaff, Arizona, the company emerged from this "eureka" moment to bridge brands with customers' real-world experiences, evolving from athlete-focused data to a broader platform for active brands.[1][2][3]
DashLX rides the wearables and personalization trend, closing the data loop for "real-world brands" (outdoor, fitness, retail) that lack digital natives' screen-based insights, countering screen addiction by promoting physical activity via relevant engagement.[2][5][6] Timing aligns with exploding wearable adoption and demand for zero-party data amid privacy regulations, fueled by market forces like McKinsey-noted engagement gains.[4] It influences the ecosystem by empowering physical products with subscription-like LTV, scaling product R&D (e.g., PrimaLoft's in-field testing), and fostering communities like Brooks Run Club.[5][6]
DashLX is poised to expand as wearable integrations (Wahoo, Oura) launch and active brands prioritize data-driven loyalty amid rising wellness demands.[4] Trends like AI-enhanced behavioral analytics and privacy-first personalization will accelerate its growth, potentially redefining retention for non-digital categories. Its influence could evolve from niche fitness to broader lifestyle ecosystems, turning everyday "digital storytellers" into loyalty engines—proving that better data, not just products, wins markets.[2][3][5]
DashLX has raised $3.5M in total across 2 funding rounds.
DashLX's investors include Dan Burns, Accelerator Ventures, AZ Venture Development Corporation, John Paul Milciunas, Epic Ventures, New Mexico Vintage Fund, 305 Ventures, American Express Ventures, Arbor Ventures, Baselayer VC, B Capital Group, Blockchain Capital.
