D-Ax

DAX operates as a digital advertising exchange, specializing in programmatic ad placement across audio and outdoor media. The platform connects brands with target audiences by leveraging advanced technology for advertising within music streaming, live radio broadcasts, podcasts, and casual mobile gaming. This infrastructure allows for scalable reach and precise targeting capabilities for advertisers across diverse digital environments.

Developed by Global, a major media and entertainment group, DAX arose from the recognition that a unified, efficient platform was essential for navigating the expanding digital audio and out-of-home advertising landscapes. Global, drawing on its deep expertise in media, conceived DAX to streamline ad delivery and enhance monetization opportunities across its own extensive media properties and external partners.

The platform primarily serves brands aiming to engage consumers through immersive auditory content and impactful outdoor campaigns. DAX's long-term vision is to be the leading global marketplace for digital audio and outdoor advertising, continually advancing its technological offerings to maximize advertiser effectiveness and create more engaging experiences for listeners and viewers alike.