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§ Private Profile · Austin, TX, USA
AI-powered lifestyle commerce SaaS platform providing personalized shopping experiences for e-commerce and fashion retailers.
Founded in 2022 by Katy Aucoin and Mary Brendza, Curated For You is an artificial intelligence software company in Austin, Texas, providing a personalized lifestyle commerce platform for fashion retailers. Backed by prominent entities like Y Combinator and Stage2 Capital, the enterprise SaaS platform utilizes machine vision, natural language processing, and a proprietary Lifestyle Knowledge Graph to automate contextual product curation. The company features an advisory board with industry executives such as Rent the Runway cofounder Jenny Fleiss and former Intermix executive Divya Mathur. Operating with a workforce of 51 to 100 employees, the business generates an estimated $2,100,000 in annual revenue and maintains a $6,800,000 estimated valuation. To anticipate customer needs based on consumer trends, the startup has raised $10,700,000 in total funding, which includes a $2,400,000 seed round to further expand its innovative technology.
Curated For You has raised $10.3M across 2 funding rounds.
Curated For You has raised $10.3M in total across 2 funding rounds.
Curated For You has raised $10.3M across 2 funding rounds. Most recently, it raised $8.3M Seed in September 2025.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Sep 26, 2025 | $8.3M Seed | Florida Funders | Acronym Venture Capital, Dundee Venture Capital, Dynamism Capital, Mudita Venture Partners, Stage 2 Capital | Announced |
| Feb 1, 2023 | $2M Seed | AIX Ventures, Matt Shandy | — | Announced |
Curated For You has raised $10.3M in total across 2 funding rounds.
Curated For You's investors include Florida Funders, Acronym Venture Capital, Dundee Venture Capital, Dynamism Capital, Mudita Venture Partners, Stage 2 Capital, AIX Ventures, Matt Shandy.
Curated For You is an AI-powered SaaS platform that enhances e-commerce product discovery and personalization for fashion and lifestyle retailers by integrating lifestyle data with products.[1][2][4][5] It serves retailers like REVOLVE, Steve Madden, Rent the Runway, and Lulus, solving the problem of generic recommendations by aligning products with consumer motivations, events, trends, and affinities—such as "Cabo vacay" or "LSU Game Day"—to boost conversion rates by up to 6x and engagement by 3x.[3][4] Founded in 2022 and based in Austin, Texas (with early Houston ties), the company has raised under $5M in funding and grown to 76 employees, recently partnering with Microsoft to launch lifestyle-led fashion discovery in Copilot.[3][5]
Curated For You was founded in 2022 in Houston, Texas, later shifting headquarters to Austin.[1][5] Key leaders include the Co-Founder & CEO and Chief Data Officer, though specific names are not detailed in available records.[5] The idea emerged from a focus on human-centered data, using social-scientific measurement, machine vision, and natural language processing to predict consumer perceptions and motivations at scale, moving beyond visual attributes to lifestyle concepts trained by 1,000 consumers and experts.[2][4] Early traction included winning SXSW's Big Data & Enterprise Award and recognition as the "Holy Grail of E-Commerce" by Forbes, setting the stage for rapid scaling to over 20,000 curated stories.[4]
Curated For You rides the wave of agentic AI in e-commerce, shifting from static categories to contextual, conversational shopping amid rising demand for personalized experiences in a $6T+ global retail market.[3] Timing is ideal post-2025 AI boom, with Microsoft Copilot partnership amplifying reach to millions via everyday AI tools, countering ad fatigue and generic search.[3] Market forces like generative AI adoption (e.g., solving "what should I wear") and lifestyle commerce trends favor it, as retailers seek higher-intent channels; it influences the ecosystem by enabling brands to "show up" in high-relevance moments like weddings or road trips, fostering a new standard for empathetic, event-driven discovery.[2][3][4]
Curated For You is poised to expand beyond fashion into broader lifestyle retail, leveraging Microsoft Copilot for global scale and new APIs for omnichannel dominance.[3][4] Trends like multimodal AI, real-time personalization, and conversational commerce will propel growth, potentially multiplying revenue as more retailers integrate lifestyle data. Its influence may evolve from niche innovator to ecosystem enabler, redefining product discovery with heart-driven intelligence that turns queries into sales—proving AI's power when grounded in human motivations.[2][3]