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§ Private Profile · 1460 Broadway New York, NY 10036
Location data intelligence company providing mobility insights and consumer behavior analytics for enterprises, focused on privacy-first data.
Cuebiq has raised $33.0M across 2 funding rounds.
Key people at Cuebiq.
Cuebiq has raised $33.0M in total across 2 funding rounds.
Cuebiq is a location data intelligence company based in New York City and Milan that provides mobility insights and consumer behavior analytics by connecting online and offline activities. Operating on a platform-as-a-service model, the enterprise serves clients across the advertising technology, real estate, finance, and logistics sectors. The organization has raised more than $35 million in total funding and generates approximately $20 million in annual revenue. With a workforce of 70 employees, the firm utilizes privacy-first data collection methods to help businesses understand offline purchase intent and broader consumer movement trends. During the COVID-19 pandemic, the business expanded its analytics capabilities beyond its initial advertising focus to support wider enterprise applications. Spun off from the mobile advertising company Beintoo, the data platform Cuebiq was founded in 2016 by Antonio Tomarchio and Francesco Guglielmino.
Cuebiq is a location data intelligence company that builds a privacy-first cloud platform leveraging human mobility data to connect online and offline consumer behaviors.[1][3][5] It serves brands, agencies, marketers, data analysts, technology providers, real estate, finance, logistics, public sector partners, and research institutions by providing tools for footfall measurement, audience targeting, offline attribution, and custom datasets to measure advertising impact, predict consumer choices, and support data-driven decisions.[1][2][4][5] The platform solves the problem of understanding real-world movements—like store visits and shopper behavior—through consented, first-party location data collected via SDK from 86 apps using GPS and WiFi, enabling precise insights while prioritizing privacy compliance (e.g., NAI certification).[4][5][7] With a team of 70 across the U.S. and Italy, Cuebiq has shown growth momentum by adapting from ad tech focus during COVID-19 disruptions to a platform-as-a-service model, refocusing post-2020 challenges on high-quality data for competitive edges in multiple sectors.[1]
Founded in 2016 by Francesco Guglielmino (current CEO), Cuebiq started with a focus on the advertising technology sector, providing location-based insights to bridge online and offline consumer behaviors.[1] Guglielmino's leadership guided early traction in ad tech, but the COVID-19 pandemic disrupted store traffic data, prompting expansion into real estate, finance, and logistics via a flexible PaaS model.[1] A pivotal 2020 challenge—the departure of a key data provider—forces a refocus on core strengths, emphasizing privacy-conscious solutions using clients' own data, which aligned with rising market demands for ethical location intelligence.[1] This evolution humanizes Cuebiq as a resilient innovator, now a global team of data scientists and technologists committed to "data for good" over a decade of refinement.[6]
Cuebiq stands out in location intelligence through these key strengths:
Cuebiq rides the location intelligence trend, fueled by post-cookie privacy regulations and the need for offline-online behavior linkage in a cookieless ad world.[1][5] Timing is ideal amid rising demand for consented, first-party data amid GDPR/CCPA pressures, where competitors like GroundTruth, Foursquare, SafeGraph, and Cosmose face similar scrutiny but Cuebiq differentiates via quality pillars and app-sourced persistence.[2] Market forces like ad tech recovery, e-commerce hybrid models, and AI-driven analytics favor its PaaS for sectors beyond ads (e.g., retail foot traffic, supply chain).[1][2] It influences the ecosystem by setting privacy benchmarks, enabling "data for good" in public health/mobility studies, and powering partners like Adobe for transparent consumer journey mapping, fostering trust in an opaque data market.[4][5][6]
Cuebiq is poised to expand its PaaS into AI-enhanced predictive analytics and deeper verticals like smart cities, leveraging persistent data for real-time mobility insights.[1][3] Trends like zero-party data mandates and edge AI will amplify its edge, potentially growing via acquisitions or global partnerships amid ad spend shifting to measurable offline impact.[2][5] Its influence may evolve from ad tech niche player to essential infrastructure for ethical location data, solidifying leadership as privacy becomes table stakes—turning real-world movement into enduring marketing and societal momentum, much like its core mission to connect online-offline behaviors.[1][5]
Cuebiq has raised $33.0M across 2 funding rounds. Most recently, it raised $27.0M Series B in May 2018.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| May 1, 2018 | $27M Series B | Tide Africa Fund, Tribeca Venture Partners, DRW Venture Capital, Ashwin Gupta, Gary Offner | Asylum Ventures, Mouro Capital, Nasdaq Ventures, TLcom Capital, Tribeca Early Stage Partners | Announced |
| Feb 1, 2017 | $6M Series A | JOE Rubin, John Mcevoy | Accel, Bond, Creandum, DST Global, Founders Fund, Graypes GmbH, Helium 3 Ventures, Lakestar, Northzone, TCG (The Chernin Group), TCV, Tide Africa Fund, TLcom Capital, Jabez Dewey, Matt Bellamy, Stefan Blom, TIM Ringel | Announced |
Cuebiq has raised $33.0M in total across 2 funding rounds.
Cuebiq's investors include TIDE Africa Fund, Tribeca Venture Partners, DRW Venture Capital, Ashwin Gupta, Gary Offner, Asylum Ventures, Mouro Capital, Nasdaq Ventures, TLcom Capital, Tribeca Early Stage Partners, Joe Rubin, John McEvoy.
Key people at Cuebiq.