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CropConex is a venture-backed software company that develops a supply chain management platform designed to streamline the sales and export processes of specialty crops and soft commodities. The enterprise focuses on enhancing market coordination, supply chain digitization, and financial inclusion to promote digital commerce for agricultural producers and exporters operating across various emerging markets. To facilitate international agricultural trade, the platform integrates logistics and connects public and private sector partners throughout East Africa, the Middle East and North Africa, and Latin America. Operating within the agricultural technology sector, the startup gained early institutional support when it participated in the Techstars Farm to Fork accelerator program as part of its 2022 cohort. CropConex was founded in 2019 by chief executive officer Brianna Dickey, who previously gained experience at a Y Combinator-backed startup before studying coffee farming operations in Tanzania.
CropConex has raised $2.0M across 1 funding round.
CropConex has raised $2.0M in total across 1 funding round.
CropConex has raised $2.0M across 1 funding round. Most recently, it raised $2.0M Seed in September 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Sep 1, 2022 | $2M Seed | — | Adjacent, Animo Ventures, Betaworks Ventures, Contrary Capital, Factorial, FirstMark Capital, Gaingels, Hustle Fund, Leadout Capital, LombardStreet Ventures, Metaplanet, Round ONE Capital, Shrug Capital, Speedinvest, Splash Capital, ULU Ventures, Derrick LI, Eric Ries, Erik Bovee, Jaan Tallinn, JOE Greenstein, Karen King, Mark Cuban, Mark Pincus, Mathias Ockenfels, Matthew Dellavedova, RON Pragides, Sheila Vashee, TIM Kendall | Announced |
CropConex is a technology company building a digital platform that streamlines agricultural supply chains, particularly for specialty commodities like coffee and cocoa.[1][3][4][5] It offers tools for managing sales, orders, inventory, traceability, and logistics, serving buyers, sellers, suppliers, warehouses, labs, and logistics providers to simplify trading, enhance transparency, and de-risk operations.[1][2][3][4] The platform solves inefficiencies in traditional commodity trading by enabling direct connections, sample requests, negotiations, secure contracts, and real-time tracking, starting with focus on Ethiopia's coffee market where it became the first licensed e-commerce platform in November 2022.[1][3] Founded in 2019 and headquartered in Berkeley, California (with New York ties and on-the-ground presence in origin countries), CropConex has raised $130K in seed VC funding, including from Groove Capital and Techstars Future of Food Powered by Ecolab, though its Mosaic Score recently declined.[1]
CropConex was founded in 2019 by Brianna Dickey, who serves as CEO, with the idea emerging to address inequities in international coffee trading dominated by large enterprises.[1][3] Dickey developed the platform to unlock access, equitability, and economic potential for smaller buyers and suppliers, drawing from challenges in global trade efficiency.[3] Early traction included launching as Ethiopia's first officially licensed e-commerce platform for coffee transactions in November 2022, per the Ministry of Trade & Regional Integration, and piloting tools for end-to-end digital workflows in coffee supply chains.[1][3] The company evolved from a Berkeley base (2120 University Avenue) with New York startup roots, expanding to on-the-ground teams for quality controls at origin countries like Ethiopia.[1][3]
CropConex rides the agtech wave, part of 2,313 companies innovating in farm management, geospatial tools, and supply chain platforms amid rising demand for transparent, efficient food systems.[1] Timing aligns with global pushes for traceable specialty commodities like coffee, where digital marketplaces address opacity in origins like Ethiopia, boosted by its pioneering e-commerce license there.[1][3] Market forces favoring it include blockchain-adjacent traceability needs, direct-to-consumer shifts in commodities, and sustainability pressures on buyers for ethical sourcing.[3][4] It influences the ecosystem by enabling smaller players in coffee/cocoa trade, promoting collective progress, and setting a model for digital value chain management in emerging markets.[3][5]
CropConex is positioned to scale its coffee-focused platform into broader specialty crops like cocoa, leveraging early Ethiopia wins and agtech tailwinds for global expansion.[1][3][5] Trends like AI-driven logistics, blockchain traceability, and equitable trade will shape its path, potentially attracting fresh funding beyond its modest $130K raise amid a cooling Mosaic Score.[1] Its influence may grow by educating on trade ecosystems and fostering direct supplier-buyer networks, evolving from niche starter to key agtech enabler—streamlining supply chains as the original query highlights its tech promise.[1][3][4]
CropConex has raised $2.0M in total across 1 funding round.
CropConex's investors include Adjacent, Animo Ventures, Betaworks Ventures, Contrary Capital, Factorial, FirstMark Capital, Gaingels, Hustle Fund, Leadout Capital, LombardStreet Ventures, Metaplanet, Round One Capital.
