Coral

Coral LLC is an international supplier of dietary mineral supplements, specializing in above-sea coral calcium, oyster shell, and natural calcium carbonate. The company manages the complete production, manufacturing, marketing, and distribution lifecycle of its nutritional products, which deliver calcium, magnesium, vitamin D3, and over 70 trace minerals to consumers. Operating as the world's largest supplier of above-sea coral calcium, the enterprise distributes its health products to retail chains and health food stores across 30 countries worldwide. As part of its sourcing model, the raw materials are sustainably harvested exclusively from ancient, land-based coral deposits that remain completely unexposed to underwater or industrial pollution. The organization maintains an active corporate presence on the CPHI pharmaceutical platform and holds a recognized sustainability certification from Friend of the Sea. Coral LLC was officially established as a commercial entity in 1995.

High-Level Overview

Coral Technology is a boutique MediaTech consulting and product company specializing in custom software solutions for the Media and Entertainment industry.[1][2][3] It builds Coral MSP, a cloud-based SaaS B2B platform for revenue management, billing, forecasting, and business intelligence tailored to SVOD, TVOD, FAST, and linear content distribution, serving media networks, broadcasters, distributors, finance, operations, and sales teams.[1][3][4] The platform solves operational inefficiencies by streamlining content distribution workflows, eliminating redundant data processing, integrating with Salesforce and cloud architectures (AWS, Azure, Google Cloud), and providing secure, real-time insights to optimize revenue and reduce costs.[1][2][4] With around 37-96 employees, $18 million in revenue, and operations in the US (New York, Miami, Florida) and Belarus, the company has sustained 100% customer retention with clients like Viacom, CBS, The New York Times, and BBC since around 2011-2014.[2][3]

Origin Story

Founded around 2011 (with over 10 years of experience noted by 2024), Coral Technology emerged as a high-end software development firm focused on the Broadcast and Media sector, leveraging expertise in enterprise applications, system integration, and business automation.[2][3] Key leaders include a Chief Executive Officer, Vice President of Business Development, and Vice President of Client Services, operating from dual locations in the US and Belarus to offer cost-effective outsourcing.[2][3] The idea stemmed from deep industry knowledge in content sales, ad sales, AdTech, streaming, and metadata management, evolving into the launch of Coral MSP as a flagship SaaS platform to address complex digital transformation needs.[1][4] Early traction built through bespoke projects for major clients, achieving hundreds of successful developments and long-term support contracts, with a pivotal shift toward purpose-built revenue tools for non-linear media.[1][2]

Core Differentiators

• Flagship Product - Coral MSP: Next-generation SaaS for media finance/operations, featuring granular security (SOX-compliant, role-based, audit trails), modern responsive UI/UX, seamless integrations (Salesforce, SSO like OKTA, cloud storage, satellite controllers), and modular cloud/on-premise architecture with RESTful APIs.[3][4]
• MediaTech Expertise: 10+ years in custom solutions for content distribution, AdTech, streaming workflows; powers digital transformation at business-critical intersections like billing, forecasting, and BI.[1][2]
• Operational Efficiency: Reduces costs by unifying data ingestion-to-insights, eliminating redundancies, and enabling synergies across linear/non-linear TV partners; trusted by global leaders with 100% retention.[1][2][4]
• Engineering & Consulting Blend: Elite development in Salesforce, web apps, scalable clouds; flexible, secure B2B platform accessible anywhere, with customizable data dictionaries.[1][3][4]

Role in the Broader Tech Landscape

Coral Technology rides the digital transformation wave in Media & Entertainment, capitalizing on the shift from linear to non-linear (SVOD, TVOD, FAST) distribution amid streaming dominance and AdTech evolution.[1][4] Timing aligns with rising demands for unified revenue management as media firms grapple with fragmented data, operational silos, and monetization pressures from OTT/broadcasters. Market forces like cloud adoption, Salesforce integrations, and SOX compliance favor its scalable, secure SaaS model, which streamlines B2B content workflows for hyperscalers and independents.[1][3][4] It influences the ecosystem by setting standards for cost-efficient BI and automation, fostering partnerships that unlock revenue (e.g., via real-time forecasting), and supporting majors like Viacom/CBS in competitive landscapes.[2]

Quick Take & Future Outlook

Coral Technology's momentum—$18M revenue, proven client roster, and Coral MSP's extensibility—positions it to expand in AI-driven media analytics and global FAST growth. Upcoming trends like multi-tenant AI integrations and edge-cloud hybrids will amplify its edge in revenue ops, potentially scaling via deeper AdTech/5G streaming plays. Its influence may evolve toward platform dominance in media finance, empowering more networks to "build what's next" amid consolidation, circling back to its core as the trusted builder for complex MediaTech challenges.[1][4]