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§ Private Profile · München, Bayern, Germany
Headless commerce platform providing APIs for enterprise e-commerce solutions, focused on composable commerce for brands and retailers.
Based in Munich, Germany, commercetools provides a headless commerce platform that utilizes application programming interfaces to help enterprises build flexible online storefronts. Operating on a platform as a service model, the company enables brands to deploy composable electronic commerce architectures that scale across B2C and B2B markets. The enterprise software provider reached a $1.9 billion valuation in 2022 following a $140 million funding round, building upon a previous $145 million capital injection, and projected $40 million in revenue by the end of 2024. Its financial backers include venture capital firms Accel and Insight Partners, while its enterprise customer base features global consumer brands such as Red Bull, Burton, and Puma. Operating initially as a traditional software provider before pivoting its model, the organization was founded in 2006 by Dirk Hoerig and a former colleague.
commercetools has raised $434.9M across 3 funding rounds.
commercetools has raised $434.9M in total across 3 funding rounds.
commercetools is a Munich-based technology company that builds a cloud-native, headless commerce platform delivering APIs for enterprise e-commerce across B2B and B2C models.[1][2][3] It serves global enterprises in retail, healthcare, manufacturing, food, grocery, and more, solving the limitations of legacy monolithic systems by enabling agile, unified commerce experiences that scale with complex operations like millions of SKUs and cross-border expansion.[1][3][4] The platform powers $75B in annualized GMV (up 60% YoY) and over 500M orders annually (up 55% YoY), with clients including Audi and Bang & Olufsen, and recognition as a 6x leader in the Gartner Magic Quadrant.[1][3]
Its SaaS subscription model offers predictable, order-based pricing without hidden fees, supporting omnichannel sales via web, mobile, in-store, marketplaces, and AI-driven channels.[2][4]
Founded in 2006 and headquartered in Munich, Germany, commercetools emerged to address the rigidity of legacy commerce platforms, pioneering headless and composable commerce for enterprises.[2][3][5] The company evolved from solving real-time adaptability needs, sparking the MACH (Modular, API-first, Cloud-native, Headless) era and becoming a founding member of the MACH Alliance.[3][5] Key offices span Berlin, Amsterdam, London, Durham (NC), Zürich, Sydney, Shanghai, and Singapore, with ties to REWE Group's fulfillmenttools and paymenttools.[3] Early focus on API-first innovation gained traction among high-growth brands, leading to its current enterprise-scale dominance.[5][6]
commercetools rides the shift to composable commerce and agentic AI, enabling enterprises to unify channels amid rising customer expectations for personalized, omnichannel experiences.[1][5][7] Its timing aligns with cloud-native booms and AI integration needs, countering monolithic platforms' inflexibility in a digital-first world of rapid market changes.[4][9] Market forces like e-commerce growth (e.g., $75B GMV) and MACH adoption favor its modular approach, influencing the ecosystem as a Gartner leader and MACH founder that accelerates innovation for complex organizations.[1][3][5]
commercetools is poised to dominate agentic commerce with launches like Agentic Jumpstart, embedding AI for conversational shopping and revenue growth.[9] Trends in AI personalization, global expansion, and hybrid B2B/B2C models will propel it, as its MACH foundation supports seamless intelligence without legacy overhauls.[7] Its influence may expand via ecosystem partnerships, further solidifying the agile standard that began with its headless revolution—empowering enterprises to turn unpredictability into scalable revenue.[5]
commercetools has raised $434.9M across 3 funding rounds. Most recently, it raised $140.0M Series C in September 2021.
commercetools has raised $434.9M in total across 3 funding rounds.
commercetools's investors include Accel, 2050 Capital, Addition, Adit Ventures, Alpha Capital Acquisition Company, Angular Ventures, Base Partners, Boldstart Ventures, Casa Verde Capital, Cedar Capital Group, Elevar Equity, FJ Labs.