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Cocunat is a direct to consumer cosmetics brand based in Barcelona, Spain, that develops and distributes vegan, sustainable, and nontoxic personal care products. The company formulates a diverse variety of skincare, haircare, and body care items designed to provide clinical results for domestic consumer use. Operating primarily through its proprietary electronic commerce platform, the enterprise targets the clean beauty market by offering dermatologist approved cosmetics backed by independent clinical studies. The organization maintains a corporate workforce of approximately 81 employees and currently generates under $5 million in annual revenue from its online retail operations. Throughout its development, the brand has eliminated over 9,000 potentially harmful substances from its manufacturing processes and has received more than 29 international industry awards for its product formulations. Cocunat was officially established in 2013 by founder and chief executive officer Sara Werner.
Cocunat has raised $6.0M across 1 funding round.
Cocunat has raised $6.0M in total across 1 funding round.
Cocunat is not a technology company—it is a cosmetics and beauty brand that specializes in toxic-free, vegan, and sustainable skincare and haircare products[1][3].
Cocunat is a premium cosmetics brand founded in 2013 and based in Barcelona, Spain[1]. The company manufactures and sells skincare, haircare, and makeup products designed to eliminate harmful substances while delivering clinical results. Rather than following beauty trends, Cocunat positions itself as a science-driven brand that combines aesthetic medicine principles with cosmetic formulations, supported by independent clinical testing and dermatologist endorsement[3]. The company has grown significantly—its sales reached €32 million in 2020, representing an eightfold increase during the pandemic period, supported by backing from the Spanish investment fund Cabiedes & Partners[1].
Cocunat serves consumers seeking effective, safe beauty solutions without toxic ingredients. The brand has built substantial market presence with over 300,000 Instagram followers and operates as an e-commerce-focused business[2]. With 81 employees and reported revenue under $5 million (though this figure appears outdated given the €32 million 2020 sales figure), the company is currently in Series B funding stage with $850K raised[1][2].
Cocunat emerged during a period of growing consumer demand for clean beauty and transparency in cosmetics. The brand capitalized on pandemic-driven e-commerce adoption and the shift toward ingredient consciousness among consumers. By emphasizing clinical validation and removing toxic substances, Cocunat positioned itself within the broader "clean beauty" movement while differentiating through scientific rigor rather than wellness marketing alone. The company's growth trajectory reflects broader market trends favoring sustainable, transparent, and efficacy-driven beauty brands over traditional cosmetics.
Cocunat's trajectory suggests a maturing beauty brand transitioning from growth-stage startup to established player in the premium clean cosmetics segment. The company's focus on clinical validation and dermatologist partnerships positions it well in an increasingly competitive clean beauty market where consumers demand proof of efficacy. Future growth likely depends on international expansion beyond Spain, scaling e-commerce operations, and maintaining the scientific credibility that differentiates it from competitors. The brand's emphasis on "ageless beauty" and longevity science aligns with emerging consumer interests in preventative skincare and evidence-based beauty solutions.
Cocunat has raised $6.0M across 1 funding round. Most recently, it raised $6.0M Seed in February 2021.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Feb 1, 2021 | $6M Seed | — | Conexo Ventures, Cusp Capital Partners, Pareto Holdings, Thomson Reuters Ventures, Michael Benabou | Announced |
Cocunat has raised $6.0M in total across 1 funding round.
Cocunat's investors include Conexo Ventures, Cusp Capital Partners, Pareto Holdings, Thomson Reuters Ventures, Michael Benabou.
