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§ Private Profile · Madrid, Madrid, Spain
SaaS platform for companies, automating employee benefits and compensation management with a single digital interface.
Cobee has raised $60.8M across 5 funding rounds.
Key people at Cobee.
Cobee has raised $60.8M in total across 5 funding rounds.
Cobee is a Madrid, Spain-based human resources technology company that provides a digital platform to automate employee benefits and compensation management through a single centralized interface. The cloud-based software platform serves more than 1,500 corporate clients and over 100,000 employee users across Spain, Portugal, and Mexico, achieving benefit adoption rates of up to 80 percent. Prior to its acquisition by the global benefits provider Pluxee in 2026, the company raised $57.5 million in total funding across multiple rounds, backed by venture capital firms including Balderton Capital and Speedinvest. The enterprise, which previously won the BBVA Open Talent fintech competition, operates with a workforce of over 180 employees and projected a 100 percent annual organic growth rate for fiscal year 2024. Cobee was originally founded in 2019 by Borja Aranguren, Ignacio Travesí, and Daniel Olea.
Cobee has raised $60.8M across 5 funding rounds. Most recently, it raised $41.0M Series B in November 2022.
Cobee has raised $60.8M in total across 5 funding rounds.
Cobee's investors include Notion Capital, Nicholas Sando, Balderton Capital, Emergence Capital, Nick Boyle, Paul Holland, Dila Capital, Speedinvest, Contrary Capital, Encomenda Smart Capital, Glade Brook Capital Partners, Goodwater Capital.
Key people at Cobee.
Cobee is a Spanish technology company that provides a digital SaaS platform for managing flexible employee benefits and compensation, including meal vouchers, transportation, childcare, health insurance, gym access, training, and more, all accessible via a single app and card.[1][2][5] It serves businesses aiming to enhance employee satisfaction, retention, and engagement while reducing administrative costs and enabling tax-efficient perks without increasing payroll expenses.[1][2][5] The platform solves fragmented benefits management by centralizing everything, automating processes, and boosting uptake rates through customization and real-time tracking, leading to strong growth: founded in 2019, it expanded to over 1,500 clients, 100,000+ users, and 180 employees across Spain, Portugal, and Mexico before its June 2024 acquisition by Pluxee, with +100% YoY organic growth projected for Fiscal 2024.[2][3]
Cobee was founded in 2019 (with some sources noting 2018) in Madrid, Spain, by Borja Aranguren, Ignacio (Nacho) Travesí, and Daniel Olea.[1][2][4] The idea emerged to modernize rigid employee benefits systems, offering a unified digital solution amid rising demands for flexible compensation in competitive labor markets.[2][3] Early validation came from winning BBVA’s Open Talent 2019, the world’s largest FinTech competition, which fueled initial traction and attracted venture capital through multiple rounds totaling $57.5M, including a $41M recent raise.[2][4] Pivotal moments included rapid expansion into Portugal and Mexico, resilient growth through the pandemic via high-performance teams and disciplined financials, and the strategic 2024 acquisition by Pluxee, enabling scaled tech deployment.[2][3]
Cobee stands out in the employee benefits space through these key strengths:
Competitors like Swile, CorpLife, and Alleo offer similar perks but lack Cobee's emphasis on full unification and exponential scalability.[1]
Cobee rides the rise of flexible compensation and wellbeing tech in HR, fueled by talent wars, remote/hybrid work, and post-pandemic focus on employee retention amid inflation.[2][3] Timing aligns with Europe's shift to digital benefits platforms, where rigid vouchers yield to modular SaaS amid regulatory support for tax-efficient perks.[1][5] Market forces favoring Cobee include HR tech's boom (projected multi-billion growth), labor shortages driving perks investment, and B2B2C ecosystems connecting firms, employees, and merchants.[2] Its acquisition by Pluxee positions it to influence the ecosystem by exporting Spanish innovation globally, accelerating adoption in underserved markets like Latin America while setting benchmarks for tech-driven welfare.[2][3]
Post-acquisition, Cobee's tech will fuel Pluxee's expansion across 31 countries, targeting new markets with agile scaling and enhanced offerings in meal, wellbeing, and rewards.[2][3] Trends like AI-personalized benefits, deeper wellbeing integration, and regulatory tailwinds for flexible pay will shape its path, potentially doubling users via Pluxee's 36M consumers.[2] Influence may evolve from nimble startup to core engine in global HR tech, redefining how firms compete for talent—cementing its role as the flexible benefits pioneer that started with a Madrid app disrupting outdated vouchers.[3][5]
