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§ Private Profile · Rio De Janeiro, Rio de Janeiro, Brazil
B2B marketplace for distributors, manufacturers, small merchants, enabling FMCG inventory replenishment & digitizing mom-and-pop shops.
Clubbi is a Rio de Janeiro, Brazil-based B2B marketplace that connects fast-moving consumer goods manufacturers and distributors with small neighborhood grocery stores for inventory replenishment. The platform digitizes traditional mom-and-pop shops by offering next-day delivery across a catalog of over 8,000 SKUs, alongside integrated point-of-sale software, cash management tools, and shelf planning systems. Operating with a workforce of 40 employees, the enterprise generates approximately $8.4 million in annual revenue and serves a customer base of 2,500 small retailers across Rio de Janeiro and Salvador. To support its ongoing commercial expansion and new credit verticals, Clubbi has secured $17.3 million in total funding from venture capital firms including ONEVC, Capria, and Valor Capital Group. The company was officially founded in 2020 by former Rappi executive João Macedo, former McKinsey consultant Marcos Adler, and Alexandre Farber.
Clubbi has raised $17.0M across 2 funding rounds.
Clubbi has raised $17.0M in total across 2 funding rounds.
Clubbi is a Brazilian B2B technology platform launched in 2020 that connects small grocery stores and mom-and-pop shops with suppliers, enabling bulk pricing in small quantities, 24-hour delivery, no minimum order requirements, and flexible payment options like installments.[1][2] It serves neighborhood markets previously reliant on fragmented, offline door-to-door sales, solving their challenges of high retail prices, limited inventory access, and lack of credit by offering 7,000-8,000 SKUs in one marketplace.[1][2] Backed by $17.3M in total funding, including a $4.5M seed round and later $12.8M, Clubbi has grown rapidly: from 3 stores at launch to 1,000 in Rio de Janeiro by late 2021 (40% MoM GMV growth), with employee count expanding from 5 to 40 then targeting 70, and now at 137.[2][3][4]
Clubbi was founded in 2020 in Rio de Janeiro by CEO Marcos Adler (Wharton MBA, ex-McKinsey Brazil, General Electric LatAm), COO João Macedo (ex-Red Bull LatAm distribution head), and CTO Alexandre Farber (ex-Forter, e-commerce software expert).[1][2] The idea emerged from Macedo's Red Bull experience, where he observed the grocery supply chain's fragmentation—suppliers struggled with analog door-to-door sales to reach diverse small retailers, unlike more digitized B2B models he saw in India.[1][2] Launching in October 2020 as a remote-first company, Clubbi quickly gained traction, partnering with suppliers like Kraft Heinz and scaling to 1,000 stores by 2021 amid 40% monthly GMV growth, fueled by a $4.5M seed round from investors like NFX.[1][2]
Clubbi rides the digitization wave in LatAm's fragmented grocery B2B sector, where small retailers (mom-and-pop shops) dominate but lack efficient supply access amid rising e-commerce adoption post-COVID.[1][2] Timing aligns with regional trends like India's B2B marketplaces, disrupting analog door-to-door models and intermediaries that inflate costs.[2] Market forces favoring Clubbi include Brazil's vast small-grocer base, urban density for quick delivery, and investor interest (e.g., NFX) in supply chain tech; it influences the ecosystem by onboarding offline stores to digital commerce, boosting supplier reach and retailer margins.[1][2]
Clubbi's momentum—rapid store onboarding, funding scale-up, and tech hires—positions it for nationwide Brazil dominance and potential LatAm expansion, capitalizing on e-grocery growth and AI-driven logistics.[1][2][3][4] Trends like embedded finance for small merchants and real-time supply AI will shape its path, evolving its influence from Rio connector to regional B2B powerhouse. With its founder-market fit, Clubbi exemplifies how tech unlocks efficiency for underserved grocers, mirroring the query's tech company promise.
Clubbi has raised $17.0M in total across 2 funding rounds.
Clubbi's investors include ALLVP, Accel, Aleph VC, Better Tomorrow Ventures, FundersClub, Romero Rodrigues, Insight Partners, Iporanga Ventures, NFX, Hans Tung, QED Investors, Twenty Seven Ventures.
Clubbi has raised $17.0M across 2 funding rounds. Most recently, it raised $12.0M Series A in May 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| May 1, 2022 | $12M Series A | HI Ventures | Accel, Aleph VC, Better Tomorrow Ventures, FundersClub, Romero Rodrigues, Insight Partners, Iporanga Ventures, NFX, Hans Tung, QED Investors, Twenty Seven Ventures, Upload Ventures, Valor Capital Group, Flavio Dias, IAN Mcnish, Jeronimo Uribe, Paulo Piccini, ONEVC | Announced |
| Dec 1, 2021 | $5M Seed | Valor Capital Group, ONEVC | Accel, Romero Rodrigues, Iporanga Ventures, Upload Ventures, Flavio Dias, IAN Mcnish, Paulo Piccini, Better Tomorrow Ventures, Canary Ventures, Latitud | Announced |