Cloverly

High-Level Overview

Cloverly is a climate technology company that provides digital infrastructure for scaling climate action in voluntary carbon markets through API-based solutions.[1][2][5] Its platform enables businesses to calculate carbon emissions in real-time, purchase high-quality carbon credits and renewable energy credits (RECs), and manage offsets to achieve carbon neutrality or negativity, while also offering suppliers purpose-built commerce software like Catalyst for inventory management, sales, and operations.[1][3][5] Cloverly serves carbon credit buyers (e.g., enterprises embedding climate action in customer experiences) and suppliers (e.g., project developers in nature-based forest management and biochar), addressing the challenge of fragmented carbon markets by simplifying access, transactions, and scaling of verified credits.[1][4][5] With $21.1M in total funding, including a $19M round, the company has shown growth momentum, reporting $8.4M in revenue and expanding tools like its first distribution management software for suppliers launched in 2023.[3]

Origin Story

Founded in 2018 and headquartered in Atlanta, Georgia, Cloverly emerged as an early-stage startup focused on helping organizations mitigate environmental impacts from everyday activities via real-time emissions calculation and offsetting.[1][3][4] Key details on specific founders are not detailed in available sources, but the company quickly pivoted toward building robust API infrastructure for carbon markets, gaining early traction with enterprise clients and suppliers.[1][3] Pivotal moments include raising significant funding ($21.1M total) and launching innovative products like Catalyst in recent years, alongside partnerships with top carbon project developers such as Three Oaks Carbon, Carboneers, and BIOforestal, which validated its supplier-focused evolution.[3][5]

Core Differentiators

• Real-time API for Emissions and Offsets: Cloverly's core API calculates emissions and automatically purchases offsets/RECs, enabling seamless integration into business operations and customer experiences for instant carbon neutrality.[1][3][4]
• Supplier Commerce Software (Catalyst): Purpose-built tools for carbon credit suppliers, including omnichannel distribution, inventory management, and sales pipeline tracking, launched as the first multi-channel solution in 2023 to streamline operations and scale impact.[3][5]
• High-Integrity Focus: Partners exclusively with verified, high-quality projects (e.g., nature-based and biochar), emphasizing trust, transparency, and ecosystem-wide participation to avoid greenwashing in voluntary markets.[2][5][6]
• Ease of Scaling: Simplifies complex carbon management for buyers and empowers suppliers with operational efficiency, as evidenced by testimonials from partners like Three Oaks Carbon on precision planning and growth support.[5]

Role in the Broader Tech Landscape

Cloverly rides the surging demand for climate tech amid global net-zero commitments, where voluntary carbon markets are projected to grow rapidly as businesses face regulatory and consumer pressure for emissions transparency.[1][2][6] Its timing aligns with post-Paris Agreement acceleration, AI-driven emissions tracking, and the shift toward high-integrity credits amid market fragmentation—factors favoring scalable APIs over manual processes.[3][5] By connecting buyers and suppliers in an omnichannel ecosystem, Cloverly influences the landscape by professionalizing supplier operations, boosting credit supply integrity, and enabling tech integrations (e.g., e-commerce offsets), thus accelerating broader adoption of carbon action in digital economies.[1][5]

Quick Take & Future Outlook

Cloverly is positioned to expand as carbon markets mature, with Catalyst driving supplier adoption and APIs fueling enterprise climate programs amid rising demand for verified removals.[5][6] Trends like stricter regulations, AI-enhanced tracking, and corporate sustainability mandates will shape its path, potentially growing revenue through global channel expansion and new project integrations.[3] Its influence may evolve from niche enabler to market standard-setter, empowering more high-integrity climate action as businesses scale offsets in real-time—reinforcing its role as essential digital infrastructure for a carbon-conscious world.[2][5]