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§ Private Profile · Chantilly, VA, USA
AI-powered VoC platform analyzes customer feedback from 1,000+ sources for enterprises, focused on CX analytics.
Based in Claymont, Delaware, and Bengaluru, India, Clootrack provides an artificial intelligence powered Voice of the Customer analytics platform that processes unstructured enterprise feedback data. The software aggregates and analyzes customer sentiment, behavior, and intent from over 1,000 distinct sources, including support tickets, social media, and surveys across more than 95 languages. To facilitate seamless enterprise workflows, the system integrates directly with major customer relationship and experience management platforms such as Salesforce, Medallia, Genesys, and Qualtrics. Operating with a global workforce of approximately 200 employees, the company generates an estimated $48.7 million in annual revenue through its subscription based business model. The enterprise software as a service business has raised less than $5 million in total venture funding across two rounds to support its daily processing of millions of data points. Clootrack was officially founded in 2017.
Clootrack has raised $4.5M across 2 funding rounds.
Clootrack has raised $4.5M in total across 2 funding rounds.
Clootrack has raised $4.5M in total across 2 funding rounds.
Clootrack's investors include Parag Dhol, Axilor Ventures, Transpose platform, Oshri Kaplan, Babu Sivadasan, IAN Fund, SEA Fund, Unicorn India Ventures, Indian Angel Network, Senapathy Gopalakrishnan, Malabar Angel Network, Bhaskar Majumdar.
Clootrack is an AI-powered Voice of the Customer (VoC) platform that analyzes unstructured feedback from over 1,000 sources, including reviews, surveys, support tickets, chats, social media, and CRM data, to deliver unsupervised, decision-ready insights with 98% accuracy.[1][2][3] Designed for enterprise CX, product, and strategy teams, it serves global consumer brands managing multi-brand, multi-market operations in 55+ languages, solving the problem of fragmented customer signals by unifying them into real-time views of customer behavior, emotions, intent, and drivers.[1][2] The platform has driven measurable growth, such as 18% reductions in e-commerce returns, 0.6-star rating lifts in 90 days, 35% churn reductions, and accelerated product development cycles, through seamless integrations with tools like Salesforce, Medallia, Genesys, Qualtrics, Zendesk, and Tableau.[1][2][4]
Headquartered in Claymont, Delaware, Clootrack processes millions of data points daily via a SaaS model with annual subscriptions, supporting enterprise-scale operations with GDPR compliance and ISO 27001 certification.[1][2][4] It has raised under $5M in funding across two rounds and generates around $48.7M in revenue with about 200 employees.[4]
Clootrack emerged as an enterprise-grade solution to address the limitations of traditional VoC tools, which often rely on manual tagging, sampling, or biased analysis, by leveraging patented unsupervised AI for holistic, real-time customer intelligence.[1][3] Founded prior to its Delaware headquarters establishment (exact year not specified in available data), the company is led by a core team including the CEO, CTO, VP of Engineering, VP of Technology, Lead Product Manager, and HR Manager, focusing on building a robust AI engine for high-stakes decisions.[3][4]
Early traction came from its ability to ingest and analyze 100% of feedback across touchpoints, with pivotal integrations and partnerships like being selected as PointClickCare's Unified CX Analytics Platform in July 2024, demonstrating its evolution toward comprehensive data unification and actionable outcomes for brands.[1][4] Client testimonials highlight its adaptability from initial projects, such as analyzing US supplement market reviews for a branding firm in 2021, leading to positive project impacts through intuitive, goal-oriented delivery.[5]
Clootrack rides the wave of AI-driven customer experience analytics amid exploding unstructured data volumes from digital touchpoints, where traditional dashboards fail to uncover actionable "why" insights at scale.[1][2][6] Its timing aligns with enterprises prioritizing real-time VoC intelligence for loyalty and growth in multi-market operations, fueled by market forces like rising e-commerce, social listening demands, and AI advancements in natural language processing.[1][4] By influencing the ecosystem through Medallia Xchange listings and partnerships (e.g., PointClickCare), it accelerates CX transformations for global brands, setting standards for unsupervised AI in BI and big data consulting.[4][5][6]
Clootrack is poised to expand its AI super agent capabilities, targeting deeper healthcare and multi-brand sectors with enhanced integrations and proprietary models for predictive churn prevention and personalized CX strategies.[2][4] Trends like multimodal AI (voice/text) and generative insights will shape its trajectory, potentially boosting adoption amid regulatory pushes for data privacy. Its influence may evolve by powering ecosystem-wide decisions, turning Clootrack from a VoC platform into an indispensable growth engine for enterprises navigating customer-centric markets—echoing its core mission of transforming feedback into measurable outcomes.[1][2]
Clootrack has raised $4.5M across 2 funding rounds. Most recently, it raised $4.0M Series A in September 2021.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Sep 1, 2021 | $4M Series A | Parag Dhol | Axilor Ventures, Transpose Platform, Oshri Kaplan, Babu Sivadasan, IAN Fund, SEA Fund, Unicorn India Ventures | Announced |
| Jan 1, 2019 | $500K Seed | Indian Angel Network | Axilor Ventures, Transpose Platform, Oshri Kaplan, Senapathy Gopalakrishnan, Malabar Angel Network, SEA Fund, Bhaskar Majumdar | Announced |