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Based in Pflugerville, Texas, Clazar is a business-to-business software platform that automates the process of selling enterprise applications through major cloud infrastructure marketplaces. The system manages the complete opportunity-to-cash sales lifecycle by integrating directly with customer relationship management platforms like Salesforce to streamline software listings, co-selling initiatives, offer creation, and revenue tracking across various commercial cloud ecosystems. Operating within the revenue operations sector, the company has raised a total of $14 million in equity financing, which includes a $10 million Series A funding round completed in April 2024. This venture-backed enterprise has secured capital from prominent investment firms such as Ridge Ventures, Ensemble VC, and DST Global to support its ongoing product development and go-to-market automation capabilities. Clazar was officially founded in 2023 by former enterprise technology executives Trunal Bhanse and Aayush Bahuguna.
Clazar has raised $14.0M across 2 funding rounds.
Clazar has raised $14.0M in total across 2 funding rounds.
# Clazar: Cloud Sales Acceleration Platform
Clazar is a cloud sales automation platform that helps software companies streamline their go-to-market operations across AWS, Azure, and Google Cloud marketplaces[2][3]. The company solves a critical operational problem: cloud marketplaces are complex, resource-intensive, and require significant engineering effort to launch and maintain. Clazar automates the entire "opportunity-to-cash" lifecycle, enabling revenue teams to manage listings, co-sell opportunities, contract tracking, and revenue recognition from a single unified platform[3][4].
The platform serves software vendors (ISVs) and SaaS companies that need to scale their presence on cloud marketplaces without dedicating internal engineering resources. Clazar's customers include innovative companies like Pinecone, Perplexity, Cortex, CloudZero, and Secureframe[2]. The company has demonstrated strong growth momentum, raising $10 million in Series A funding and currently serving 150+ market leaders[2][4].
Clazar was founded in 2023 by Trunal Bhanse and Aayush Bahuguna, who witnessed firsthand the complexity and resource intensity of launching and maintaining cloud marketplace presence[3]. The founders recognized that while cloud marketplaces had become efficient routes to market for software businesses, they remained highly complex and required native platform expertise and dedicated engineering teams to manage effectively[3]. This insight led them to create Clazar as a way to democratize access to cloud marketplaces by automating the entire sales motion, allowing companies to operate with "minimal engineering and zero operational effort"[3].
Clazar operates at the intersection of two major trends: the rise of cloud marketplaces as primary distribution channels and the operational complexity burden this creates for software vendors. As hyperscalers (AWS, Azure, Google Cloud) increasingly position their marketplaces as strategic sales channels, companies face a choice between investing significant engineering resources or using specialized platforms like Clazar[3]. The company essentially removes friction from a critical go-to-market motion, allowing smaller and mid-market software companies to compete with larger vendors that have dedicated marketplace teams. This democratization effect strengthens the broader cloud ecosystem by enabling more diverse vendors to reach enterprise customers through trusted procurement channels.
Clazar is well-positioned to capture significant market share in the cloud sales automation space as cloud marketplaces become increasingly central to software distribution. The company's focus on automation and operational efficiency directly addresses a pain point that will only grow as more vendors recognize the importance of marketplace presence. Future growth will likely depend on expanding beyond the "big three" cloud providers, deepening integrations with additional CRM platforms, and potentially expanding into adjacent areas like partner ecosystem management and marketplace analytics. As cloud-native selling becomes table stakes for software companies, Clazar's role as an operational backbone for this motion positions it as a critical infrastructure layer in the modern software sales stack.
Clazar has raised $14.0M across 2 funding rounds. Most recently, it raised $10.0M Series A in April 2024.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Apr 1, 2024 | $10M Series A | Ensemble VC, Ridge Ventures | AirAngels, Bessemer Venture Partners, Cultivation Capital, Gradient Ventures, Inovia Capital, NGC Ventures, Yousuf Khan, The General Partnership, Twin Ventures, Neha Narkhede, Clara Liang, Kyle Parrish, Lenny Rachitsky, Saurabh Gupta, Vinod Devan, Vlad Loktev | Announced |
| Mar 1, 2023 | $4M Seed | — | AirAngels, Benchmark, C2 Investment, Contrary Capital, Flex Capital, Allison Pickens (Allison Pickens Ventures), Bradley Horowitz, Gokul Rajaram, Howie LIU, LIU Jiang, Scott Belsky | Announced |
Clazar has raised $14.0M in total across 2 funding rounds.
Clazar's investors include Ensemble VC, Ridge Ventures, AirAngels, Bessemer Venture Partners, Cultivation Capital, Gradient Ventures, iNovia Capital, NGC Ventures, Yousuf Khan, The General Partnership, Twin Ventures, Neha Narkhede.
