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§ Private Profile · Santa Fe, NM, USA
Event marketing CRM platform for demand generation and field marketing teams, focused on managing customer events.
Circa has raised $5.0M across 5 funding rounds.
Key people at Circa.
Circa was founded in 2016 by Ben Huh (Co-Founder) and Alex Patriquin (Founder/CEO).
Circa has raised $5.0M in total across 5 funding rounds.
Circa is a Santa Fe, New Mexico-based software company that develops an event marketing customer relationship management platform specifically designed to support enterprise demand generation and field marketing teams. The specialized enterprise software solution enables corporate sales and marketing organizations to coordinate, track, and optimize their physical events, trade shows, and field marketing activities across various global locations where customer interactions occur. Operating within the broader marketing technology sector, the privately held organization currently maintains a workforce of 21 employees to support its software development and commercial business operations. By centralizing event data, logistical planning, and attendee engagement metrics, the platform integrates traditional field marketing efforts with digital demand generation strategies to help enterprises measure their overall return on investment. Circa was officially established in 2016 by founder and current Chief Executive Officer Alex Patriquin.
Key people at Circa.
Circa is an event marketing CRM platform designed specifically for demand generation and field marketing teams to manage events effectively across virtual, hybrid, and in-person formats. It helps sales and marketing teams coordinate event planning, execution, and follow-up, enabling them to work seamlessly wherever their customers gather. Circa’s product focuses on streamlining event workflows, managing budgets, schedules, checklists, and improving event ROI, making it a comprehensive tool for marketing teams handling multiple events[1][3][4][6].
Founded in 2016 and based in Santa Fe, NM, Circa serves marketing teams in companies that run tens to thousands of events, helping them boost efficiency and collaboration. The platform addresses the common problem of fragmented event management by consolidating all event-related information and communication in one place, thus reducing reliance on spreadsheets and scattered documents. Circa has shown growth momentum by continuously adding features such as real-time updates, budget tracking, event briefs, and integrations with webinar platforms, earning positive user reviews for its responsiveness and customer support[3][4][6].
Circa was founded in 2016 by Alex Patriquin, who also serves as CEO. The idea emerged from the need to support marketing teams in managing the increasingly complex landscape of virtual and hybrid events, especially as demand generation and field marketing require more coordinated efforts across multiple channels and locations. The company was part of Y Combinator’s Summer 2016 batch, which helped accelerate its development and market entry. Early traction came from marketing teams recognizing the value of a dedicated event marketing CRM that could unify event planning and execution workflows, a niche not fully addressed by traditional CRM or event management tools[3].
Circa rides the wave of the growing importance of hybrid and virtual events in marketing, a trend accelerated by global shifts toward remote and distributed workforces. The timing is critical as companies increasingly rely on events for lead generation, customer engagement, and brand building in a more digital-first environment. Market forces such as the proliferation of online conferencing tools, the need for measurable event ROI, and the complexity of managing multi-channel marketing campaigns favor platforms like Circa that offer integrated, scalable solutions. By focusing on event marketing CRM, Circa influences the broader ecosystem by enabling marketing and sales teams to better coordinate and quantify the impact of their event strategies, driving more data-driven decision-making in marketing operations[1][3][4][6].
Looking ahead, Circa is well-positioned to expand its influence as hybrid and virtual events become a permanent fixture in marketing strategies. Future trends shaping its journey include deeper AI-driven analytics for event performance, enhanced mobile capabilities for on-the-go event management, and broader integrations with CRM and marketing automation platforms to create seamless end-to-end marketing workflows. Circa’s continued focus on user feedback and agile development suggests it will evolve to meet the growing complexity and scale of event marketing, potentially becoming a central hub for marketing teams worldwide. Its role in transforming event marketing from a logistical challenge into a strategic growth lever will likely deepen, reinforcing its value proposition in the competitive marketing technology landscape[3][6].
Circa was founded in 2016 by Ben Huh (Co-Founder) and Alex Patriquin (Founder/CEO).
Circa has raised $5.0M in total across 5 funding rounds.
Circa's investors include Far Out Ventures, Kamay Ventures, Canaan Partners, Advisors Fund LLC, Audrey Capital, Chemistry VC, Freestyle Capital, ICONIQ Capital, InterWest, Offline Ventures, Orange Fund (Orange DAO), South Park Commons.
Circa has raised $5.0M across 5 funding rounds. Most recently, it raised $2.0M Seed in April 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Apr 1, 2022 | $2M Seed | — | FAR OUT Ventures, Kamay Ventures | Announced |
| Feb 1, 2021 | $500K Seed | — | Canaan Partners | Announced |
| Apr 1, 2013 | $1M Seed | — | Advisors Fund LLC, Audrey Capital, Chemistry VC, Freestyle Capital, ICONIQ Capital, InterWest, Offline Ventures, Orange Fund (orange Dao), South Park Commons, True Ventures, Jevon Macdonald, DON Hutchison, LOI Venture, Long Journey Ventures, Mark Cuban, Matt Mazzeo, Scott Banister, Scout Ventures, SeedInvest, Techstars | Announced |
| Jan 19, 2013 | $750K Venture Round | — | Alex Bard, Eamon Leonard, Advancit Capital, Eric Hippeau, Menlo Ventures, Quotidian Ventures, SK Ventures | Announced |
| Apr 27, 2012 | $750K Seed | — | David Cohen, David Karp, David Tisch, Maneesh Arora, Pedro Torres Mackie, Rick Webb, Scott Belsky, Soraya Darabi, EonCapital, Quotidian Ventures, Eric Norlin | Announced |