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Based in Draper, Utah, Cinch is a marketing automation platform that enables local businesses to execute data-driven, multi-channel campaigns across email, SMS, direct mail, and digital advertisements. The software-as-a-service company provides a specialized no-code interface designed to help small and medium-sized commercial enterprises acquire new customers, re-engage existing clients, and increase overall customer lifetime value by aggregating actionable data. The platform currently serves more than 2,000 local business locations throughout the United States, targeting specific service-oriented sectors such as restaurants, fitness centers, pest control, and ecommerce. To support its ongoing operational expansion, Cinch has raised $3 million in seed-stage venture financing, securing capital commitments from lead investor Lionel Ventures alongside Cultivation Capital. The enterprise was officially founded in 2018 by University of Utah alumnus Justin Rae, alongside co-founders Jared Rich and Chris London.
Cinch has raised $11.0M across 2 funding rounds.
Cinch has raised $11.0M in total across 2 funding rounds.
Cinch has raised $11.0M across 2 funding rounds. Most recently, it raised $8.0M Seed in December 2023.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Dec 1, 2023 | $8M Seed | — | Hambro Perks, High Alpha, Kickstart Fund, Frederic Kerrest, Will Martin | Announced |
| Mar 1, 2022 | $3M Seed | — | Amplify.LA, Capitalize VC, Cultivation Capital, Ingeborg Investments, Joel Spolsky | Announced |
Cinch (cinchtech.ai) is a Singapore-based Device as a Service (DaaS) technology company that provides flexible subscription-based access to laptops and IT devices, eliminating upfront costs, ownership burdens, and e-waste for businesses across Asia.[1] It serves companies of all sizes by offering IT equipment rental, procurement, full asset lifecycle management (from setup to recycling), and partnerships with OEMs, IT providers, finance firms, and sustainability partners to simplify operations and promote agility.[1]
The platform solves key pain points like high capital expenditure, inflexible procurement, and sustainability challenges by delivering accelerated deployment, automated management, and eco-friendly disposal in one subscription model, enabling businesses to scale smarter without loans or lock-ins.[1]
Cinch emerged in Singapore as a response to businesses' need for agile tech access amid Asia's rapid digital growth, though specific founders are not detailed in available sources.[1] The company positioned itself early as the leading DaaS provider by building a comprehensive platform that integrates hardware subscriptions with end-to-end IT services, focusing on circular economy principles to reduce e-waste.[1] Pivotal traction came from forging ecosystem partnerships with OEMs and service providers, expanding its reach across Asia and empowering scalable tech adoption without traditional ownership models.[1]
Cinch rides the DaaS and subscription economy wave, accelerated by remote/hybrid work, cloud adoption, and sustainability mandates in Asia's booming tech markets.[1] Timing is ideal as businesses shift from ownership to usage models amid chip shortages, inflation, and net-zero goals, with DaaS projected to grow rapidly in emerging regions.[1] Market forces like Asia's digital transformation and regulatory pushes for e-waste reduction favor Cinch, positioning it to influence the ecosystem by standardizing sustainable IT procurement and enabling partners to white-label DaaS solutions.[1]
Cinch is poised for expansion as DaaS penetrates more Asian enterprises, potentially integrating AI-driven asset optimization and deeper sustainability metrics.[1] Trends like edge computing, 5G proliferation, and stricter ESG regulations will shape its trajectory, amplifying its role in circular tech economies. Its influence may evolve from regional leader to global DaaS enabler, empowering businesses to scale tech access without waste—reinforcing its core mission of smarter, sustainable growth.[1]
Cinch has raised $11.0M in total across 2 funding rounds.
Cinch's investors include Hambro Perks, High Alpha, Kickstart Fund, Frederic Kerrest, Will Martin, Amplify.LA, Capitalize VC, Cultivation Capital, Ingeborg Investments, Joel Spolsky.
