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§ Private Profile · Wibautstraat 137d, Amsterdam, North Holland 1091 GP, NL
AI-driven retention platform for subscription businesses, reducing customer churn with data intelligence and automated engagement strategies.
Based in Amsterdam, Netherlands, Churned operates an AI-driven predictive retention platform designed to help subscription businesses reduce customer attrition. The SaaS company unifies client data from existing enterprise tools and deploys machine learning models to identify at-risk accounts before they cancel. Utilizing a proprietary artificial intelligence engine called Co-Pilot, the system automatically recommends personalized retention, reactivation, and upselling strategies tailored to individual customer profiles. Customer success, revenue, and marketing teams utilize the platform to automate engagement workflows, maximize customer lifetime value, and improve net revenue retention metrics. The technology addresses a critical operational vulnerability for subscription models, where industry research indicates that even a one percent reduction in churn can increase overall profits by five to fifteen percent. To support its ongoing software development and commercial expansion, the venture-backed enterprise has raised $2.5 million in funding.
Churned has raised $5.8M across 2 funding rounds.
Churned has raised $5.8M in total across 2 funding rounds.
Churned has raised $5.8M in total across 2 funding rounds.
Churned's investors include Battery Ventures, CapitalG, Dawn Capital, Index Ventures, Newion Investments.
Churned is a VC-backed, AI-driven Predictive Retention Platform headquartered in Amsterdam, serving subscription-based businesses worldwide with tools to predict and prevent customer churn.[1][2] It builds an AI SaaS product that unifies customer data from CRM, support, usage, financial, and marketing sources into a single platform, using AI models to identify at-risk segments and recommend automated actions for retention, reactivation, and upsell.[1][2] Targeting customer success, fundraising, and marketing teams in B2B SaaS and B2C subscription companies, Churned solves the problem of ineffective data leverage—replacing manual, rule-based tools and slow consultancies with real-time, predictive insights that reduce churn, extend customer lifetime value, and drive revenue growth.[1][2][4]
The platform has gained traction through positive user feedback, with reviewers praising its advanced predictive analysis, actionable insights, and responsive team support, positioning it as a game-changer for subscription businesses struggling with retention.[2][4]
Churned emerged from founders' observations of a critical gap in the subscription economy: B2B SaaS and B2C businesses knew retention was vital but lacked effective tools, relying on outdated rule-based systems or costly, non-real-time consultancies.[1] This realization sparked the company's birth as an ambitious AI SaaS startup in Amsterdam, backed by venture capital and fueled by a team of data scientists, engineers, and innovators committed to building predictive retention solutions.[1]
Early momentum came from developing a powerful AI engine that delivers precise insights and automated actions, transforming customer success practices.[1] Testimonials highlight pivotal shifts, like replacing manual health scores with data-driven predictions for diverse customer bases.[2]
Churned rides the wave of AI adoption in SaaS retention amid rising subscription churn pressures, where businesses face data silos and outdated tools in a market projected to prioritize customer lifetime value over acquisition.[1][2] Its timing aligns with the explosion of AI for real-time analytics, enabling subscription companies—especially in B2B SaaS and B2C—to combat economic headwinds like inflation-driven cancellations through precise, automated interventions.[1][4]
By empowering teams with predictive insights, Churned influences the ecosystem, helping startups and scale-ups optimize revenue in competitive landscapes and setting a standard for AI-driven customer success that could accelerate industry-wide shifts toward proactive retention.[2]
Churned is poised for expansion as AI retention tools become table stakes for subscription businesses, with potential to deepen integrations, scale its global reach from Amsterdam, and leverage VC backing for enterprise features.[1] Trends like multimodal AI and zero-party data will shape its path, enhancing prediction accuracy amid evolving privacy regs and economic volatility.
Its influence may grow by inspiring ecosystem-wide adoption of predictive retention, solidifying Churned as a leader in stopping churn where it starts—unlocking sustained growth for the subscription economy it set out to transform.[1]
Churned has raised $5.8M across 2 funding rounds. Most recently, it raised $2.8M Series A in September 2024.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Sep 11, 2024 | $2.8M Series A | — | — | Announced |
| Sep 1, 2024 | $3M Seed | — | Battery Ventures, CapitalG, Dawn Capital, Index Ventures, Newion | Announced |