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§ Private Profile · Prague, Hlavni mesto Praha, Czech Republic
B2B SaaS platform offering digital tools for online menus, payments, and reservations for HoReCa, focused on guest engagement.
Choice is a Prague, Czech Republic-based B2B SaaS platform that provides digital menus, QR-code payments, and order management tools for the global hospitality industry. The company serves over 16,000 restaurants across 25 countries, including 5,000 paying clients, and processes more than 7 million annual orders worth $140 million. Operating with approximately 40 employees, the subscription-based software generates $3 million in annual recurring revenue by streamlining contactless ordering, table reservations, and customer relationship management. The platform integrates directly with major delivery marketplaces like Uber Eats and Wolt to consolidate daily restaurant operations and improve operational efficiency. Choice has raised over $10 million in total funding, including a recent $7.1 million Series A round backed by Alea Capital Partners, J&T Ventures, and Reflex Capital. The hospitality technology company was founded in 2020 by Alex Ilyash and Volodymyr Olyanitskyi.
Choice has raised $11.6M across 3 funding rounds.
Choice has raised $11.6M in total across 3 funding rounds.
Choice has raised $11.6M across 3 funding rounds. Most recently, it raised $7.1M Series A in March 2026.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Mar 16, 2026 | $7.1M Series A | RUI Escaleira | J&T Ventures, Reflex Capital, Smartlink Partners | Announced |
| Feb 1, 2024 | $3M Seed | J&T Ventures | Credo Ventures, Presto Ventures, Ondřej Fryc | Announced |
| Aug 2, 2022 | $1.5M Seed | Presto Ventures | Seedcamp | Announced |
I need to clarify which "Choice" you mean because multiple technology companies use that name (Choice Technologies Inc., ChoiceTechInc, Choice Technology Ltd. in the UK, Choice Solutions, etc.). The document you requested is specific (High‑Level Overview, Origin Story, Core Differentiators, Role in the Broader Tech Landscape, Quick Take & Future Outlook), so I can prepare a tailored profile — but I need you to confirm which entity or provide a link.
If you don't have a specific one in mind, I can:
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Choice has raised $11.6M in total across 3 funding rounds.
Choice's investors include Rui Escaleira, J&T Ventures, Reflex Capital, Smartlink Partners, Credo Ventures, Presto Ventures, Ondřej Fryc, Seedcamp.