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Hubla has raised $13.0M across 2 funding rounds.
Key people at Hubla.
Hubla was founded in 2020 by Arthur Alvarenga (Founder) and Breno Oliveira (Founder) and Raphael Capelão (Founder) and Bernardo Reis (Founder).
Hubla has raised $13.0M in total across 2 funding rounds.
Hubla is the Shopify for creators, enabling anyone to build, manage, and grow their online business. We provide powerful tools to create courses, communities, sell products, manage memberships, and deliver content:all in one platform. For example, a fitness coach can charge her audience for a unique digital weight-loss program, turning passion into profit.
Creators need simple, flexible tools to succeed. Hubla’s fully customizable platform lets them own their strategy, stand out from competitors, and create unique experiences. This approach works:our top creator earns over $8M annually.
Hubla is leading the creator economy revolution, empowering individuals to transform their expertise into sustainable, scalable businesses.
Hubla has raised $13.0M across 2 funding rounds. Most recently, it raised $11.0M Series A in November 2021.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Nov 1, 2021 | $11M Series A | — | Accel, Globo Ventures, Graph Ventures, Greenoaks Capital, Kaszek Ventures, Latitud, Ribbit Capital, Marcelo Sampaio, Mauricio Feldman, Rafael Abreu | Announced |
| Dec 1, 2019 | $2M Seed | — | Accel, Globo Ventures, Graph Ventures, Greenoaks Capital, Kaszek Ventures, Latitud, Ribbit Capital, Marcelo Sampaio, Mauricio Feldman, Rafael Abreu | Announced |
Hubla was founded in 2020 by Arthur Alvarenga (Founder) and Breno Oliveira (Founder) and Raphael Capelão (Founder) and Bernardo Reis (Founder).
Hubla has raised $13.0M in total across 2 funding rounds.
Hubla's investors include Accel, Globo Ventures, Graph Ventures, Greenoaks Capital, Kaszek Ventures, Latitud, Ribbit Capital, Marcelo Sampaio, Mauricio Feldman, Rafael Abreu.
Key people at Hubla.
Hubla is an all-in-one platform designed for creators to build, manage, and monetize their online businesses by selling courses, subscriptions, and memberships. It offers powerful tools to create courses, communities, sell products, manage memberships, and deliver content seamlessly in one place. Hubla serves individual creators such as fitness coaches, influencers, and digital content producers, enabling them to transform their expertise and passion into scalable, sustainable businesses. The platform emphasizes simplicity, flexibility, and full customization, allowing creators to own their strategy and differentiate themselves in the competitive creator economy. Hubla’s success is exemplified by its top creator earning over $8 million annually, highlighting strong growth momentum and market traction[1][5].
Hubla was founded in 2020 in Nova Lima, Minas Gerais, Brazil, during the COVID-19 pandemic—a period that accelerated digital content consumption and creator prominence. The founders, Arthur Alvarenga (software engineer and product designer) and Breno Oliveira (experienced product and software developer since 1993), leveraged their deep technical backgrounds to build a platform addressing the challenges creators face in monetizing content. The idea emerged from the need to simplify and automate community management and payment systems for creators, especially in Brazil’s growing but manually intensive paid community market. Early traction included participation in Y Combinator’s Summer 2020 batch, where Hubla was one of the fastest-growing startups, validating its product-market fit and growth potential[1][5].
Hubla rides the wave of the creator economy revolution, where individuals increasingly monetize their skills, hobbies, and expertise through digital platforms. The timing is critical as consumer adoption of digital content and paid communities surges, especially post-pandemic. Market forces such as the rise of influencer marketing, demand for direct creator-to-fan monetization, and the need for scalable, automated tools favor Hubla’s growth. By enabling creators to build independent businesses beyond traditional social media platforms, Hubla influences the broader ecosystem by democratizing content monetization and fostering diverse digital entrepreneurship, particularly in emerging markets like Brazil[1][5].
Looking ahead, Hubla is poised to expand its product offerings and scale its user base, leveraging recent funding rounds (e.g., $11 million raised) to invest in new creator solutions and talent acquisition. Trends shaping its journey include the continued growth of paid digital communities, increasing creator demand for integrated business tools, and advancements in fraud prevention technology. Hubla’s influence is likely to deepen as it empowers more creators to build sustainable online businesses, potentially expanding beyond Brazil into other Latin American and global markets. Its customizable, secure platform positions it well to remain a key enabler in the evolving creator economy landscape[5][4].
