Loading organizations...
§ Private Profile · San Francisco, CA, USA
No-code platform personalizing in-app user experiences, helps SaaS companies improve user adoption and reduce churn.
Chameleon has raised $15.0M across 2 funding rounds.
Key people at Chameleon.
Chameleon has raised $15.0M in total across 2 funding rounds.
San Francisco-based Chameleon provides a no-code platform that enables software-as-a-service companies to build and personalize in-app user experiences, such as onboarding flows, tooltips, microsurveys, and product announcements. The remote-first company operates a subscription-based business model designed to help product teams improve feature adoption, drive user engagement, and reduce customer churn without requiring dedicated internal engineering resources. Chameleon has raised $14.8 million in total funding to date, which includes a $13 million Series A round secured in September 2022 to expand its global workforce to over 40 employees. The organization is backed by prominent venture capital firms including Matrix Partners and True Ventures, and its software platform is utilized by notable enterprise customers such as Amplitude, Mesosphere, and Gusto. Chameleon was originally founded in 2015 by co-founders and software entrepreneurs Pulkit Agrawal and Brian Norton.
Chameleon has raised $15.0M across 2 funding rounds. Most recently, it raised $13.0M Series A in September 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Sep 1, 2022 | $13M Series A | Ilya Sukhar | Adverb Ventures, Bigspring, Cyberstarts VC, Electric Capital, Index Ventures, Lightspeed Venture Partners, Matrix, Scott Sandell, SixThirty, SNR, Susa Ventures, TLV Partners, Trucks Venture Capital, True Ventures, UpHonest Capital, Y Combinator, Gary Fish, Louis Beryl, Rakesh K. Loonkar, Ashu Singhal, Kevin Mahaffey, Kevin Wang, Oleg Rogynskyy, Russ Heddleston, Taylor Brown | Announced |
| Apr 1, 2016 | $2M Seed | True Ventures | Accel, Arrive, Bessemer Venture Partners, Better Tomorrow Ventures, Bigspring, Bond, Bonfire Ventures, Cyberstarts VC, Emergence Capital, Flex Capital, Franklin Templeton Investments, Lightspeed Venture Partners, Locus Ventures, LUX Capital, ONE Planet Group, Sequoia Capital, SixThirty, TLV Partners, UpHonest Capital, Y Combinator, Eddie Hartman, Farzad Nazem, Gary Fish, Jason Lemkin, Marc Benioff, Omar EL Ayat, Rakesh K. Loonkar, Tracy Young, Auren Hoffman, Sheel Mohnot | Announced |
Key people at Chameleon.
Chameleon Technology is a UK-based energy technology company specializing in smart home energy management solutions. It designs and manufactures Smart In-Home Displays (IHDs), Consumer Access Devices (CADs), and data platforms that deliver real-time smart meter data and personalized insights to help households monitor, understand, and reduce energy consumption[1][2][5]. The company serves residential consumers and major energy suppliers—nine of the ten largest in the UK—addressing the problem of opaque energy usage by providing actionable breakdowns of habits like heating, laundry, and lighting via apps like ivie, which offers saving tips, challenges, and rewards for efficiency[1][2]. With over 13 years of operation, it has delivered more than 11 million devices to one in three UK homes, generated $27.1 million in revenue, and employs 42 people, showing steady growth including a $3.86 million grant raised recently[1][2].
Founded in 2010 in Harrogate, UK, Chameleon Technology emerged to tackle rising energy costs and environmental concerns by making smart meter data accessible through innovative in-home devices[1][2][4]. Headquartered at Hornbeam Park Ave (previously Otley Road, Beckwith Knowle), the company has evolved from basic IHDs to a full ecosystem including the ivie app and ivie Bud, which use live data for personalized energy-saving recommendations[1][2]. Key milestones include serving major UK energy suppliers and expanding to smart water metering, with early traction built on studies showing app users reduced energy usage post-adoption[1]. Over 10-13 years, it has scaled to 11 million devices deployed, reflecting pivotal growth in the smart energy sector[2][4].
(Note: Search results distinguish this from unrelated firms like Chameleon Technologies Inc., a US IT staffing company founded in 2000[3].)
Chameleon rides the smart energy and IoT wave, capitalizing on UK smart meter rollouts and net-zero mandates that demand consumer engagement for demand-side management[1][2]. Timing aligns with escalating energy prices and climate goals, where real-time data bridges the gap between suppliers' infrastructure and household behavior change—critical as one in three UK homes already uses its tech[2]. Market forces like regulatory pushes for energy efficiency and supplier mandates favor its position, influencing the ecosystem by standardizing IHDs and apps that drive widespread adoption of data-driven conservation[1][5].
Chameleon is poised for expansion into water and multi-utility smart devices, leveraging its supplier network and data platform to capture EU/UK sustainability tech growth. Trends like AI-enhanced personalization and grid-edge computing will amplify its tools, potentially boosting device deployments beyond 11 million amid rising electrification. Its influence may evolve from UK leader to global enabler of consumer-led energy transitions, sustaining momentum if it navigates competition from larger IoT players—reinforcing its role as a smart energy pioneer since 2010.
Chameleon has raised $15.0M in total across 2 funding rounds.
Chameleon's investors include Ilya Sukhar, Adverb Ventures, BigSpring, Cyberstarts VC, Electric Capital, Index Ventures, Lightspeed Venture Partners, Matrix, Scott Sandell, SixThirty, SNR, Susa Ventures.
