CashBackApp

CashBackApp is a Nairobi, Kenya-based financial technology platform that enables fast-moving consumer goods (FMCG) companies to build customer loyalty by offering mobile money rewards for everyday grocery purchases. The application allows retail shoppers to earn financial returns by scanning supermarket receipts or purchasing specifically promoted items, with the resulting payouts distributed directly through digital payment systems like M-Pesa. By the middle of 2021, the consumer platform had accumulated more than 45,000 application downloads and achieved a 38 percent user growth rate during the first half of the calendar year. To support its regional expansion and ongoing user acquisition strategies, the enterprise secured $475,000 in pre-seed funding in August 2021 from a syndicate of early-stage venture capital firms including Lofty Inc, Sherpa Ventures, and Loyal VC. CashBackApp was originally founded in 2019 by Simon Githinji Ngigi.