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§ Private Profile · Atlanta, GA, USA
Technology marketplace connecting vehicle shippers with auto haulers for automotive logistics, focused on optimizing vehicle transport.
Carpool Logistics is an Atlanta, Georgia-based technology marketplace that connects vehicle shippers, including auto auctions, commercial dealerships, and automotive manufacturers, with auto haulers possessing available truck capacity. The digital platform optimizes automotive transportation by consolidating multiple vehicles traveling to similar geographic destinations, which systematically reduces overall shipping costs, transit times, and carbon emissions for its users. In July 2022, the enterprise secured $2 million in early-stage funding led by Atlanta Ventures to expand its marketplace operations out of the Atlanta Tech Village incubator. By November 2022, the logistics platform had successfully scaled its commercial operations to generate approximately $400,000 in monthly recurring revenue across its customer base. Carpool Logistics was officially founded in 2021 by Michael Malakhov, Eric Morris, Terrence Jackson, and Joe Norton, leveraging the executive team's extensive prior logistics experience at C.H. Robinson.
Carpool Logistics has raised $14.0M across 2 funding rounds.
Carpool Logistics has raised $14.0M in total across 2 funding rounds.
Carpool Logistics is a technology-driven automotive logistics company founded in 2021 and headquartered in Atlanta, Georgia. It builds a proprietary software platform that bundles multiple vehicles into shared truck shipments, enabling cost savings of 10-15%, reduced emissions, real-time tracking, automated dispatch, clear ETAs, and minimized claims for shippers and haulers[1][2][4]. Serving over 1,800 clients including auto auctions (e.g., Rawls Auto Auction, Orlando Auto Auction), dealerships (e.g., Hudson Automotive Group, Mercedes-Benz of Buckhead), manufacturers, and fleets, it solves the inefficiencies of fragmented vehicle shipping in a $13 billion market by making transport simpler, more transparent, and eco-friendly[1][2][4]. With strong growth momentum—shipping 150,000+ vehicles, a $3.5M seed round from Atlanta Ventures and Overline Ventures in 2022, and plans to double customers and staff—it has expanded from 50+ early customers to a robust network while maintaining a clean safety record[1][4][5].
Carpool Logistics launched in May 2021 at the Atlanta Tech Village, founded by Mike Malakhov (CEO) and two co-founders he met there, including a product co-founder and VP of sales[1][3][4]. Malakhov's background in the automotive and logistics industries sparked the idea: he recognized the waste of hauling one or two cars on trailers with empty space, leading to high emissions and costs, and envisioned a consolidation network powered by software[4]. Early traction came quickly at the Tech Village, growing to over 50 auction and dealership customers with 16 employees by mid-2023, fueled by the rise in online vehicle purchases demanding efficient e-commerce shipping[4]. Pivotal funding in 2022 and relocation within Atlanta's logistics-auto hub solidified its base, humanizing its mission to transform an "archaic, fragmented" industry through customer-focused innovation[1][3][4].
Carpool Logistics rides the logistics tech (logitech) wave in automotive transport, capitalizing on e-commerce booms like online car sales that demand faster, cheaper shipping amid a $13B market[1][4]. Timing aligns with post-pandemic supply chain disruptions and sustainability mandates, where empty truck space wastes fuel—its shared model counters this efficiently, influencing haulers and shippers to adopt tech over legacy brokers[1][2][4]. In Atlanta's auto-logistics crossroads, it disrupts incumbents like Ready Logistics by prioritizing software over asset-heavy fleets, fostering an ecosystem of transparent, low-emission transport that scales with EV adoption and digital auctions[1]. This positions it as a consolidator in a fragmented space, potentially capturing share as dealerships digitize.
Carpool Logistics is primed for expansion, targeting doubled customers/staff via software enhancements and sales, with its seed funding and traction signaling Series A potential in a ripe market[1][4]. Trends like AI-optimized routing, EV shipping surges, and regulatory emission cuts will accelerate its edge, evolving it from niche consolidator to platform leader influencing industry standards. As online auto sales grow, expect broader ecosystem impact—bundling more loads, integrating with dealer CRMs, and exporting to national/international routes—cementing its role in smarter, greener vehicle logistics from its tech-savvy Atlanta roots.
Carpool Logistics has raised $14.0M across 2 funding rounds. Most recently, it raised $12.0M Series A in March 2025.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Mar 1, 2025 | $12M Series A | Wavecrest Growth Partners | Startfast | Announced |
| Jul 29, 2022 | $2M Seed | Atlanta Ventures | — | Announced |
Carpool Logistics has raised $14.0M in total across 2 funding rounds.
Carpool Logistics's investors include Wavecrest Growth Partners, StartFast, Atlanta Ventures.