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Based in Cincinnati, Ohio, Carefeed develops a SaaS operations platform that digitizes communications, payments, and staff coordination for senior living and long-term care facilities. The system integrates directly with existing electronic health record and human resources information systems to standardize administrative workflows across various departments. Operating with fewer than 25 employees, the enterprise generates under $5 million in annual revenue by deploying its technology to skilled nursing and assisted living communities throughout the United States and Canada. Carefeed has secured less than $5 million in total venture capital financing across two funding rounds, including a recent $3 million investment. This latest funding round was led by Reformation Partners, with additional participation from venture firms Allos Ventures and M25. The organization's exact founding year and the specific names of its original founders are not currently publicly disclosed.
Carefeed has raised $3.0M across 1 funding round.
Carefeed has raised $3.0M in total across 1 funding round.
Carefeed has raised $3.0M across 1 funding round. Most recently, it raised $3.0M Seed in August 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Aug 1, 2022 | $3M Seed | — | Allos Ventures, Wireframe Ventures | Announced |
# High-Level Overview
Carefeed is an all-in-one operations platform designed to digitize and automate workflows in senior living and long-term care communities.[1][2] The company addresses a critical pain point in post-acute care: the reliance on manual paperwork, disconnected systems, and time-consuming administrative tasks that divert staff attention from resident care. Carefeed's unified platform consolidates e-signatures, secure communications, satisfaction surveys, training, resident management, reputation management, and online payments—all integrated seamlessly with existing Electronic Health Records (EHR) and payroll systems.[1][2]
The company serves skilled nursing facilities, assisted living communities, and memory care facilities across the United States and Canada.[4] By automating antiquated processes like paper admission agreements and safety announcements, Carefeed enables care teams to reclaim time for direct resident engagement while improving operational efficiency and reducing costs.[2][3]
# Origin Story
Carefeed was founded in 2020 and is based in Cincinnati, Ohio.[1] The company's founding coincided with a transformative moment in healthcare: the COVID-19 pandemic. While the startup launched just before the crisis hit, the pandemic became a crucible that validated the company's core mission. When major outbreaks occurred in care facilities, traditional communication methods—phone trees and manual call chains—proved inadequate and slow. Carefeed's digital communication solutions allowed facilities to instantly reach residents' families via text, email, voice, and video, demonstrating the tangible value of modernizing senior care operations.[3]
This early validation accelerated the company's growth trajectory. By 2023, Carefeed had raised $3 million in funding, led by Reformation Partners with participation from existing investors Allos Ventures and M25.[4] The company has since expanded its footprint, opening a Chicago tech hub to support its growth into new markets.[5]
# Core Differentiators
# Role in the Broader Tech Landscape
Carefeed operates at the intersection of two powerful trends: digital transformation in healthcare and the aging population crisis. The senior care industry has historically lagged in technology adoption, relying on legacy systems and manual processes. Carefeed addresses this gap precisely when demographic pressures—an aging Baby Boomer population and caregiver shortages—make operational efficiency existential for care providers.
The company also benefits from broader healthcare IT consolidation trends. As providers seek to reduce vendor fragmentation and integrate disparate systems, unified platforms like Carefeed gain competitive advantage. Additionally, the post-COVID emphasis on digital communication and remote family engagement has normalized expectations for technology in care settings, creating tailwinds for adoption.
Carefeed's success influences the broader ecosystem by demonstrating that healthcare technology can be both operationally focused and user-friendly—challenging the perception that healthcare software must be complex or difficult to implement. The company's emphasis on EHR integration also signals a shift toward interoperability as a baseline expectation rather than a differentiator.
# Quick Take & Future Outlook
Carefeed is well-positioned for sustained growth as senior care operators increasingly recognize that technology investment directly improves care quality and staff retention. The company's expansion into new markets (evidenced by its Chicago hub opening) and its strong pipeline generation suggest momentum beyond its Cincinnati roots.
The next phase will likely involve deepening vertical integration—expanding its platform to serve hospitals and post-acute care networks, not just standalone facilities. Market consolidation in senior care also creates M&A opportunities, as larger healthcare operators seek to standardize operations across multiple properties.
The broader question for Carefeed is whether it can maintain its focus on operational simplicity while expanding feature depth to serve increasingly complex care environments. Success will depend on balancing platform breadth with the ease-of-use that has driven early adoption. In a sector where time spent on care directly correlates with resident outcomes, Carefeed's mission—returning time to caregivers—remains its most compelling competitive advantage.
Carefeed has raised $3.0M in total across 1 funding round.
Carefeed's investors include Allos Ventures, Wireframe Ventures.
