Bundle x Joy

Bundle x Joy is a direct-to-consumer pet nutrition company that provides customized monthly deliveries of high-quality, grain-free dog food, superfood-infused treats, and prebiotic supplements focused on canine gut health. The organization operates through an e-commerce subscription model alongside traditional retail distribution, successfully generating over $1 million in sales revenue during its first full year of operation. Its physical and digital product distribution network includes major commercial platforms and grocery retailers, specifically Amazon and Bristol Farms, scaling to approximately 500 retail locations nationwide. Operating with a core team of seven employees, the business allocates three percent of its total proceeds to support women's entrepreneurship, a program that has funded over 50 small businesses. Bundle x Joy was founded in 2021 by Jessica Berger, an industry executive who previously held corporate leadership roles at PetSmart and Nestle Purina.