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§ Private Profile · San Mateo, CA, USA
Smart home technology designs smart control panels, switches, and plugs for home control and automation, serving consumers and builders.
Brilliant has raised $72.7M across 4 funding rounds.
Key people at Brilliant.
Brilliant has raised $72.7M in total across 4 funding rounds.
Brilliant is a San Mateo, California-based hardware and software company that designs and manufactures smart touchscreen control panels, dimmer switches, and smart plugs for residential home automation. The organization provides unified smart home control systems designed to consolidate various mobile applications and individual device interfaces into centralized, wall-mounted technology. The company distributes its hardware products directly to retail consumers and integrates them as standard architectural features through strategic partnerships with hundreds of residential builders, real estate developers, and property managers operating across the United States and Canada. The corporate executive leadership team currently includes Chief Executive Officer Lisa Petrucci, Head of Product Development Gray Graziani, Head of Customer Care Anoop Mehta, Head of Operations Jeff Thompson, and Head of Marketing Erin Wright. The smart home technology enterprise known as Brilliant was officially founded in 2016.
Brilliant (brilliant.tech) is a San Mateo, California-based technology company founded in 2016 that designs and manufactures smart home control panels, dimmer switches, and plugs to simplify home automation. It serves homeowners, renters, builders, developers, and property managers across the U.S. and Canada by solving the problem of fragmented smart home ecosystems—replacing multiple apps and devices with a unified, wall-mounted touchscreen interface for lighting, music, cameras, locks, climate, and scenes.[1][3] The company's growth momentum includes widespread adoption as a standard feature in new homes and apartments, with leadership from CEO Lisa Petrucci and heads in product, operations, marketing, and engineering, emphasizing affordable, user-friendly systems that accelerate mainstream smart home living.[1]
Brilliant was founded in 2016 amid frustration with the "maze of apps" and cluttered devices that defined early smart homes, aiming to make technology "embrace us right back without confusion or frustration."[1] The core team, led by CEO Lisa Petrucci, along with Gray Graziani (Head of Product Development), Anoop Mehta (Head of Customer Care), Jeff Thompson (Head of Operations), Erin Wright (Head of Marketing), and Niladri Bora (Director of Engineering), drove the vision for seamless integration.[1] Early traction came from addressing consumer expectations for simpler tech, evolving into award-winning hardware trusted by hundreds of builders and developers, marking a pivotal shift toward unified control systems.[1][3]
Brilliant rides the smart home automation trend, capitalizing on rising demand for integrated systems as consumers reject fragmented IoT setups in favor of centralized control. Timing aligns with maturing technologies like voice assistants and connected devices, amplified by post-pandemic shifts toward home-centric living and energy efficiency.[1][3] Market forces favoring Brilliant include builder partnerships for new constructions and the push for renter-friendly tech, positioning it to influence ecosystem standards by promoting hub-based models over app silos. This reduces barriers to adoption, driving broader smart home penetration beyond enthusiasts.[1][3]
Brilliant is poised to expand with NextGen whole-home systems, targeting deeper integrations in lighting, security, and AI-driven automation amid surging demand for intuitive IoT.[3] Trends like energy management, Matter protocol compatibility, and subscription-based features will shape its path, potentially amplifying influence through more builder standards and international growth. As the "leading smart home control company," Brilliant's focus on simplicity positions it to define accessible automation, fulfilling its founding promise as expectations for seamless tech continue accelerating.[1]
Brilliant has raised $72.7M in total across 4 funding rounds.
Brilliant's investors include Tyrod Taylor, Almeida Strategic Investments, Next47, Nicholas Brathwaite, Celesta, Insight Partners, Tau Ventures, Viola Ventures, Aaron Rosenson, Alex Kayyal, Shmuel Harlap, Steve Norall.
Key people at Brilliant.
Brilliant has raised $72.7M across 4 funding rounds. Most recently, it raised $9.7M Other Equity in September 2025.