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§ Private Profile · New York City, NY, USA
A personal finance app offering instant cash, credit building, and budgeting tools for everyday Americans to achieve financial health.
Brigit has raised $38.0M across 2 funding rounds.
Key people at Brigit.
Brigit has raised $38.0M in total across 2 funding rounds.
Brigit is a US-based financial technology company that develops a personal finance application designed to help consumers avoid overdraft fees, access cash advances, and build credit. Operating on a subscription-based business model, the platform utilizes cash flow underwriting technology to serve individuals living paycheck to paycheck. The company has achieved significant scale, surpassing $100 million in annual revenue and accumulating over 1 million paying subscribers while maintaining profitability for more than two years. Brigit has received financial backing from venture capital firms including Flourish Ventures, led by investor Emmalyn Shaw, and consistently ranks as a top financial application on the Apple App Store. In 2024, the business was acquired by Upbound Group and now operates as a distinct segment within the larger corporate structure. Brigit was founded in 2017 by Zuben Mathews and Hamel Kothari.
Key people at Brigit.
Brigit has raised $38.0M across 2 funding rounds. Most recently, it raised $35.0M Series A in December 2019.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Dec 1, 2019 | $35M Series A | Lightspeed Venture Partners | DCM, Upfront Ventures, Abstract Ventures, Brooklyn Bridge Ventures, Canaan Partners, Core Innovation Capital, CRV, DCM Doll Capital Management, DN Capital, Flourish Ventures, Hummingbird Ventures, Nyca Partners, Secocha Ventures, Shasta Ventures, Sound Ventures | Announced |
| Jan 1, 2018 | $3M Seed | — | DCM | Announced |
Brigit is a financial wellness app that provides everyday Americans with tools to access instant cash advances, build credit, budget effectively, monitor spending, avoid overdrafts, and find side gigs, all without credit checks, late fees, or hidden costs.[1][2][5] It serves millions of users facing financial stress by promoting sustainable financial health through transparent, fair products that align the company's success with members' outcomes, helping them save money, reduce fees, and gain financial literacy.[1][2][5] With over 12 million users, $35 million in total funding (including a recent $35 million round), and 75 employees based in New York, Brigit has demonstrated strong growth in the fintech space, earning accolades like Fast Company’s Most Innovative Companies of 2022 and Built In's Best Places to Work awards.[1][3]
Founded in 2017 in New York City, Brigit emerged from a team's firsthand experiences with financial inequality at big banks and expertise in building scalable tech solutions at companies like Amazon, Deutsche Bank, Palantir, and Two Sigma.[1][2][4] The founders united around a mission to combat financial insecurity by creating customer-aligned products that deliver cash when needed, prevent overdrafts, and foster long-term stability, rather than profiting from users' hardships.[1][2] Early traction came from its holistic approach—combining cash advances, credit building, budgeting, and identity protection—leading to backing from top investors like Lightspeed Venture Partners, Flourish (Omidyar Group), DCM, and NYCA, plus celebrity supporters, and rapid user adoption exceeding 12 million members.[1][5]
Brigit stands out in the crowded fintech landscape through these key strengths:
Brigit rides the fintech wave democratizing financial services for underserved Americans, addressing trends like rising overdraft fees, gig economy instability, and demand for embedded finance amid economic pressures.[1][2][3][5] Its timing aligns with post-pandemic shifts toward mobile-first wellness apps, where consumers seek proactive tools over predatory lending—Brigit's no-credit-check advances and credit-building features fill gaps left by traditional banks.[2][5] Market forces like regulatory scrutiny on fees and AI-driven personalization favor its predictive budgeting and cash flow tools, positioning it to influence the ecosystem by normalizing fair fintech and inspiring competitors to prioritize user health over extraction.[3]
Brigit is poised for expansion by deepening AI integrations for hyper-personalized advice, scaling side gig partnerships, and potentially entering international markets as global fintech adoption grows.[5] Trends like open banking, embedded insurance, and economic volatility will amplify its relevance, evolving its influence from cash relief to full-spectrum wealth-building platforms. As it builds on 12 million users and award-winning momentum, Brigit could redefine accessible finance, turning everyday stress into sustainable security for millions more—proving that aligned incentives truly brighten financial futures.[1][3][5]
Brigit has raised $38.0M in total across 2 funding rounds.
Brigit's investors include Lightspeed Venture Partners, DCM, Upfront Ventures, Abstract Ventures, Brooklyn Bridge Ventures, Canaan Partners, Core Innovation Capital, CRV, DN Capital, Flourish Ventures, Hummingbird Ventures, Nyca Partners.
