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§ Private Profile · New York City, NY, USA
E-commerce retailer for women's intimate apparel, offering data-driven bra and lingerie recommendations for personalized fit.
Brayola was a Tel Aviv, Israel-based online marketplace and e-commerce retailer specializing in women's intimate apparel and personalized bra recommendations. The retail platform utilized a proprietary data-driven matching engine to connect shoppers with better-fitting lingerie based on specific attributes like size, style, color, and material, while also operating a boutique marketplace for independent designers. Initially supported by angel investors through a $350,000 seed funding round, the company struggled with long-term profitability and reportedly generated annual operating losses of up to $4 million. In December 2019, the business was acquired by the global apparel manufacturer Delta Galil for a final valuation of $1.1 million. Following this acquisition, the parent company eventually merged the platform's operations with the established intimate apparel retailer Bare Necessities in July 2021. Brayola was founded in 2012 by entrepreneur Orit Hashay.
Brayola has raised $5.0M across 2 funding rounds.
Brayola has raised $5.0M in total across 2 funding rounds.
Brayola has raised $5.0M in total across 2 funding rounds.
Brayola's investors include Dave Waiser, Haim Dabah, Ilan Shiloah, Jonathan Benartzi, Nir Tarlovsky, Roi More.
Brayola has raised $5.0M across 2 funding rounds. Most recently, it raised $2.5M Series A Extension in August 2017.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Aug 10, 2017 | $2.5M Series A Plus | — | Dave Waiser, Haim Dabah, Ilan Shiloah, Jonathan Benartzi, NIR Tarlovsky, ROI More, Firstime Ventures | Announced |
| Apr 21, 2016 | $2.5M Series A | — | Jonathan Benartzi, Haim Dabah | Announced |