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Bornlogic is a Sao Paulo, Brazil-based advertising technology company that provides a software-as-a-service platform for retail brands and franchises to create geolocalized social media marketing campaigns. The platform utilizes machine learning to integrate corporate marketing efforts with local sales teams, enabling store employees to generate digital content and track omnichannel sales performance. Operating with an estimated 51 to 200 employees, the company generates under $5 million in annual revenue and has facilitated the creation of over 7 million videos across its network. Bornlogic has raised approximately $12.3 million in total venture capital funding, including a $10.8 million Series A round backed by lead investor Astella Investimentos, alongside HiPartners and Endeavor Scale Up Ventures. Serving enterprise retail customers such as Carrefour across the broader Latin American market, the company was founded in 2013 by André Fonseca.
Bornlogic has raised $12.0M across 2 funding rounds.
Bornlogic has raised $12.0M in total across 2 funding rounds.
Bornlogic has raised $12.0M across 2 funding rounds. Most recently, it raised $11.0M Series A in May 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| May 1, 2022 | $11M Series A | — | Astella, Hipartners Capital&work, Scale UP Ventures | Announced |
| Feb 1, 2021 | $1M Seed | — | Astella | Announced |
Bornlogic has raised $12.0M in total across 2 funding rounds.
Bornlogic's investors include Astella, HiPartners Capital&Work, Scale-Up Ventures.
Bornlogic is a Brazil-based AdTech company founded in 2013 that provides a platform for brands, agencies, franchises, and stores to create geolocalized content and campaigns on social media, targeting local consumers.[1][4] It enables integration of marketing strategies with sales force insights, facilitating content creation, campaign management, and data-driven local advertising, with key metrics including R$1B in managed media funds, 30M videos created, 10x more engagement, and 5x more conversions.[1][4] Serving retail, industries, and services sectors, Bornlogic has raised $12.3M total funding (latest Series A-II round of $10.8M about three years ago as of 2025), employs 51-200 people remotely from São Paulo, and maintains partnerships with Meta, TikTok, YouTube, Google, Instagram, and Facebook.[1][2][3][5]
The platform's Retail Storytelling solution allows retailers to onboard sales forces for video and ad creation on social media, bridging physical stores, e-commerce, and omnichannel campaigns while providing industries with sales data for targeted investments.[1][4]
Bornlogic emerged in 2013 from a bold vision to transform how big brands connect with customers digitally, spotting an untapped opportunity in empowering frontline workers like salespeople, promoters, franchisees, and affiliates to produce authentic, brand-aligned, locally customized content at scale.[3][4] Headquartered in São Paulo, Brazil, the company started as a 100% remote operation handling major accounts early on, which necessitated strong cybersecurity practices from the outset.[3] Key leaders include the Co-Founder & CEO, CFO focused on business strategy, and Co-Founder & CTO, though specific names are not detailed in available profiles.[6] Early traction built on simplifying Facebook and Instagram ad creation as a Facebook Marketing Partner, evolving into a full local marketing suite over a decade.[4][6][7]
Bornlogic rides the wave of hyperlocal digital marketing and omnichannel retail transformation, where social media bridges physical stores and e-commerce amid rising consumer demand for personalized, location-specific content.[1][4] Timing aligns with post-pandemic shifts to remote work, social commerce growth (e.g., via Meta/TikTok), and data-driven retail media networks, enabling brands to leverage frontline workers as "brand influencers" for authentic engagement.[3][4] Market forces like Brazil's expanding digital ad spend and franchise-heavy retail ecosystem favor its model, influencing the ecosystem by democratizing content creation—turning salespeople into creators—and providing actionable sales-marketing integration data.[1][3][4]
Bornlogic is poised to expand its Retail Media capabilities, capitalizing on AI-enhanced personalization and deeper integrations with emerging social/video platforms to sustain 5-10x performance gains.[4] Trends like social commerce proliferation, zero-party data from sales forces, and global retail digitization will shape its path, potentially driving further funding or acquisitions despite a recent Mosaic Score dip signaling market challenges.[1] Its influence may evolve from Brazil-centric innovator to regional AdTech leader, empowering more brands to harness local authenticity in a fragmented digital landscape—reinforcing its founding mission to make social media a strategic, scalable channel.[3][4]
