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§ Private Profile · Boulder, CO, USA
Employee recognition and rewards platform providing peer-to-peer praise and digital rewards for global organizations, focused on employee engagement.
Based in Boulder, Colorado, Bonusly provides a SaaS employee recognition and rewards platform that facilitates peer-to-peer praise, celebrates staff milestones, and automates routine human resources processes. The enterprise platform offers digital rewards, people analytics for tracking workforce engagement, and administrative tools designed to align staff performance with broader corporate values. Operating with a distributed workforce of approximately 80 employees, the company has successfully scaled its operations to serve more than 3,250 corporate customers and over 400,000 individual users globally. The human resources technology is currently utilized by several prominent organizations across various consumer and technology sectors, including DoorDash, Toast, SeatGeek, and Magna-Tiles. Backed by venture capital investors, the firm recently secured approximately $19.5 million in Series B funding to further develop its core engagement software and expand its global market reach. Bonusly was founded in 2013.
Bonusly has raised $31.0M across 4 funding rounds.
Bonusly has raised $31.0M in total across 4 funding rounds.
Bonusly has raised $31.0M across 4 funding rounds. Most recently, it raised $19.0M Series B in February 2023.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Feb 1, 2023 | $19M Series B | Ankona Capital | Access Venture Partners, Aphelion Capital, AXA Strategic Ventures, Dealersocket, FirstMark Capital, S28 Capital, TOM Blomfield, Access Ventures, Next Frontier Capital | Announced |
| May 1, 2020 | $9M Series A | Kirk Holland | Access Venture Partners, Aphelion Capital, AXA Strategic Ventures, Blackbird Ventures Australia, FirstMark Capital, S28 Capital, TOM Blomfield, Next Frontier Capital, Operator Partners | Announced |
| Apr 1, 2019 | $2M Seed | — | Aphelion Capital, AXA Strategic Ventures, Bloomberg Beta, FirstMark Capital, Ellie Wheeler | Announced |
| Dec 1, 2014 | $1M Seed | Bloomberg Beta, FirstMark Capital | Aphelion Capital, AXA Strategic Ventures, Ellie Wheeler | Announced |
Bonusly is a technology company that builds an employee engagement platform focused on peer-to-peer recognition, meaningful feedback, and rewards. It serves organizations of various sizes by enabling employees to recognize each other's contributions in a fun, easy, and meaningful way, thereby fostering a positive work culture, improving collaboration, and boosting retention. The platform automates HR processes related to recognition and rewards, offers a vast catalog of digital rewards including gift cards and custom incentives, and provides analytics to help companies understand and improve employee engagement[1][2][3][4][5].
Bonusly was founded by Raphael Crawford-Marks, who recognized the widespread issue of employees feeling unappreciated at work and the impact this has on retention and productivity. The idea emerged from the need to make recognition frequent, specific, and visible across organizations. Early traction came from its adoption by thousands of companies, leveraging peer-to-peer recognition linked to company values and automated celebrations to build a culture of appreciation[5][8].
Bonusly rides the growing trend of employee experience platforms that emphasize culture, engagement, and retention in increasingly distributed and remote work environments. The timing is critical as companies seek to maintain connection and motivation amid hybrid work models and talent competition. Market forces such as the rise of HR technology, demand for data-driven people analytics, and the shift toward continuous feedback favor Bonusly’s growth. By enabling frequent, visible recognition linked to company values, Bonusly influences broader organizational culture and productivity trends[1][2][4][5][6].
Looking ahead, Bonusly is poised to deepen its impact by expanding AI-powered analytics, enhancing manager coaching tools, and broadening its reward options to keep pace with evolving employee expectations. Trends such as hybrid work, employee well-being, and data-driven HR decision-making will shape its journey. As organizations increasingly prioritize culture as a competitive advantage, Bonusly’s platform is likely to become more integral to how companies motivate and retain talent, reinforcing its role as a leader in employee recognition technology[4][5].
In sum, Bonusly transforms employee recognition from a sporadic HR task into a continuous, engaging, and rewarding experience that builds stronger, more connected teams.
Bonusly has raised $31.0M in total across 4 funding rounds.
Bonusly's investors include Ankona Capital, Access Venture Partners, Aphelion Capital, AXA Strategic Ventures, DealerSocket, FirstMark Capital, S28 Capital, Tom Blomfield, Next Frontier Capital, Kirk Holland, Blackbird Ventures Australia, Operator Partners.