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Bluprint is an online educational platform based in Denver, Colorado, that provides instructional video content, project kits, and supplies for creative hobbies, crafts, and lifestyle pursuits. Operating primarily as a subscription service, the company scaled its operations to serve more than 13 million registered users globally across creative disciplines. The platform attracted early venture capital backing from prominent investment firms including Foundry Group, Tiger Global Management, and Adams Street Partners prior to its strategic exit. In 2017, media conglomerate NBCUniversal acquired the business for approximately $230 million, subsequently rebranding it from its original name to Bluprint to broaden its lifestyle programming appeal. Following a period of internal restructuring, the digital property was sold to TN Marketing in 2020. The organization was originally founded in 2010 as Craftsy by John Levisay, Josh Scott, Todd Tobin, and Bret Hanna.
Bluprint has raised $72.8M across 5 funding rounds.
Bluprint has raised $72.8M in total across 5 funding rounds.
Bluprint has raised $72.8M across 5 funding rounds. Most recently, it raised $50.0M Series D in November 2014.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Nov 1, 2014 | $50M Series D | — | Access Venture Partners, Foundry Group, Motivate Ventures, Rogue VC, Howard Lindzon, Eric Norlin | Announced |
| Apr 1, 2012 | $15M Series B | — | 01 Advisors, Andreessen Horowitz, Bain Capital Ventures, Foundry Group, Greylock, Harrison Metal, Motivate Ventures, Rogue VC, Howard Lindzon, Eric Norlin | Announced |
| Sep 1, 2011 | $6M Series A | — | 01 Advisors, Andreessen Horowitz, Bain Capital Ventures, Foundry Group, Greylock, Harrison Metal, Motivate Ventures, Rogue VC, Howard Lindzon, Eric Norlin | Announced |
| Mar 1, 2010 | $1M Seed | — | 01 Advisors, Andreessen Horowitz, Bain Capital Ventures, Greylock, Harrison Metal | Announced |
| Mar 1, 2009 | $840K Seed | — | 01 Advisors, Andreessen Horowitz, Bain Capital Ventures, Greylock, Harrison Metal | Announced |
Blueprint Technologies (often stylized as Blueprint) is an enterprise technology firm specializing in intelligent automation, robotic process automation (RPA), data modernization, and digital transformation solutions, primarily through platforms like SAP, UKG, Azure, and Databricks.[1][2][3][4] It serves businesses across sectors such as manufacturing, retail, IT, and small enterprises, solving challenges in process automation, data management, and system migration by delivering tailored, cost-effective tools that enhance efficiency and drive innovation.[1][3][4] The company has demonstrated growth through awards like the 2022 Information Technology World Award for New Product of the Year in RPA migration and multiple Databricks recognitions, including Elite Consulting Partner status in 2025.[1][3]
Blueprint emerged as a focused player in intelligent automation and enterprise modernization, with roots in addressing RPA and business process challenges, though exact founding details are not specified in available sources.[1][4] Its evolution centers on deep market research into automation pain points, leading to innovations like RPA migration solutions that enable quick, affordable switches between platforms.[1] Key milestones include the 2022 Gold award for its RPA product and recent expansions into data platforms, as seen in partnerships with Databricks (e.g., Unity Catalog Partner of the Year in 2024) and projects modernizing retail data estates using Azure technologies.[1][3] The company positions itself as a collaborative innovator, blending in-house expertise with technology partners to support clients from startups to global firms.[1][2]
Blueprint rides the wave of digital transformation and AI-driven automation, capitalizing on demand for RPA migration, data modernization, and cloud analytics amid rising enterprise needs for efficiency in manufacturing and retail.[1][3] Timing aligns with post-2022 acceleration in tools like Azure Databricks and SAP integrations, fueled by market forces such as cost pressures on legacy systems and the shift to intelligent processes.[1][2][3] It influences the ecosystem by enabling faster insights (e.g., nationwide retail reporting) and fostering innovation through awards-winning tools and partnerships, helping organizations bridge gaps to scalable, data-governed futures.[1][3]
Blueprint is poised for expansion in AI governance and hybrid cloud automation, leveraging Databricks accolades and RPA strengths to capture more enterprise modernization deals.[3] Trends like accelerated data platform migrations and boutique SAP/UKG expertise will shape its path, potentially amplifying influence via deeper retail/manufacturing penetration.[2][3] As automation evolves, expect Blueprint to pioneer cost-effective migrations, solidifying its role from process upgrader to full digital catalyst—upgrading business without breaking the bank, just as its core promise states.[1]
Bluprint has raised $72.8M in total across 5 funding rounds.
Bluprint's investors include Access Venture Partners, Foundry Group, Motivate Ventures, Rogue VC, Howard Lindzon, Eric Norlin, 01 Advisors, Andreessen Horowitz, Bain Capital Ventures, Greylock, Harrison Metal.
